Close menu
- Home
- Retail & Wholesale
-
Products & Suppliers
- Back to parent navigation item
- Products & Suppliers
-
Product Categories:
- Back to parent navigation item
- Product Categories:
- Alcoholic drinks
- Bakery
- Cereals & breakfast
- Cheese
- Chicken & poultry
- Chocolate
- Confectionery
- Crisps, nuts & snacks
- Dairy
- Fish
- Fresh produce
- Frozen
- Household
- Meat
- Own Label
- Sauces & condiments
- Seasonal
- Soft drinks
- Vaping
- Vegan & plant-based
- World foods
- Suppliers
- People
- Reports & Data
-
Topics A-Z
- Back to parent navigation item
- Topics A-Z
-
Popular topics:
- Back to parent navigation item
- Popular topics:
- Cost of living crisis
- Crime
- Deposit Return Schemes
- Finance
- Government & Regulation
- Health
- Inflation
- Loyalty
- Marketing
- Mergers & Acquisitions
- New Product Development
- Sourcing
- Supply chain
- Sustainability & environment
- Technology
- Ultra Processed Foods
- Vaping
- A-Z all topics
- Content by type:
- Events
- Ask iA (beta)
- Subscribe now
Pernod Ricard to make ‘choiceful’ UK marketing bets after wine arm sale
By James Beeson2025-06-03T08:05:00
With spirits in decline, not all of Pernod Ricard UK’s brands will receive an uptick in investment
Pernod Ricard UK is to make “choiceful” marketing investments in the spirits brands it believes have the highest potential for growth, following the sale of its wine business.
Already have an account? Sign in here
Already have an account? Sign in here