Why rice is on a roll: trends in rice, noodles & pulses 2025

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Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?

Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?

 

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