Aldi marketing director leaves after two and a half years

Aldi marketing director Kyrsten Halley has left the business after two and a half years.

Halley has left to set up her own marketing consultancy, with Kristin Sonfield succeeding her to lead Aldi’s marketing team alongside Laura Conlon, MarketingWeek reported.

Sonfield joined Aldi as marketing director in January. She was previously marketing director at Comparethemarket.com, where she spent 17 years, including being part of the team that transformed the brand through the Meerkat campaign.

Conlon has been at Aldi for more than 10 years, working her way up from area manager to marketing director. She and Sonfield will report to Aldi group director for customer interaction Richard Thornton, according to Aldi.

Halley has led Aldi’s brand campaigns, including its sponsorship of Team GB and ParalympicsGB. Before joining Aldi in September 2023, she was marketing director at The Flavourists, part of the Samworth Brothers Group, where she also advised on overall group brand strategy. She is also a former head of brand at Ryvita.