We should all have beef with the EU plant-based labelling decision

By Karen Spinner2026-03-12T16:14:00

We have all been deemed too daft to differentiate between a plant-based ‘steak’ or ‘drumstick’ and one that was cut from the carcass of a cow or chicken, says Karen Spinner, sales & marketing manager at The Vegan Trademark

At last! The wait is over! Smoke appeared from the chimney of the European Parliament last week, presumably from a meaty barbecue hosted by French MEP and bill-proposer Céline Imart, and we have an answer to the question very few people outside the meat lobby were asking: the EU is to ban 31 ‘meaty’ names for vegan or vegetarian products.

We should all have beef with the EU plant-based labelling decision

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