SuperValu and Centra step up sustainability drive with 5,000 new trees

SuperValu and Centra have planted another 5,000 trees across Northern Ireland as it seeks to support local environments and enhance biodiversity where their stores operate.

The convenience retail brands, part of Musgrave NI, said the milestone brought the total number of trees it had planted to 25,000 across communities in Northern Ireland.

It aimed to create green spaces for schools and clubs, while supporting farmers with natural boundaries and habitats that protect soil and wildlife, the businesses said.

The tree planting initiative has been delivered in partnership with Trees on the Land, a charity and not-for-profit project from the Green Economy Foundation.

It forms part of SuperValu and Centra’s wider sustainability commitments, including their target to plant 50,000 native trees by 2032, supporting both environmental goals and stronger, more resilient local communities, they added.

“At SuperValu and Centra, being a community retailer means investing in initiatives that deliver long-term value where it matters most – in the communities we serve,” said SuperValu and Centra head of retail marketing Maurice Cusack.

“Through this partnership with Trees on the Land, we’re not only contributing to a greener environment, but also supporting local schools, clubs and farmers to create sustainable spaces that will benefit their communities for years to come. Reaching 25,000 trees planted is an important milestone, and we’re proud to continue building on this progress.”

Trees on the Land project co-ordinator and founder Imogen Rabone added: “This partnership continues to make a real difference at community level, helping to establish tree cover that delivers lasting environmental benefits while also enhancing local spaces. From improving biodiversity and air quality to creating natural learning environments and habitats, the impact of these 25,000 trees will be felt for generations to come.

“It is through committed, community-focused partners like SuperValu and Centra that projects like this can continue to grow and thrive.”