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The changing face of beauty and personal care: trends in 2026
By Emma Weinbren and Daniel Selwood2026-04-07T13:32:00
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
Personal care and beauty are being democratised. For proof, see the September arrival in Superdrug of MCoBeauty, the Aussie make-up brand that’s set socials ablaze thanks to professional results for budget-friendly prices.
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