Aldi’s £50 giveaway won’t help sales, but it shows what’s going wrong

By Steve Farrell2026-06-24T15:34:00

Without a loyalty scheme, Aldi lacks a way to connect with customers directly

Who would have thought in 2022, when Aldi was the UK’s fastest-growing supermarket, that just four years later it would have plummeted to almost the bottom of the growth table?

Aldi’s £50 giveaway won’t help sales, but it shows what’s going wrong

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