Sanex shower gel ad banned by ASA for offensive racial stereotype

still from Sanex ad featuring  red scratch marks on black skin

Source: Colgate-Palmolive/ASA

The ASA considered the ad was likely to reinforce the offensive stereotype that black skin was problematic

Sanex has drawn the ire of the ASA for featuring a racial stereotype in one of its TV ads. 

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW