Yoplait has unveiled a new look for its Yop range for the first time in over 20 years.
The range is designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and accelerate brand growth.
It will be supported by a six-figure marketing and sampling campaign.
“Almost seven million bottles of Yop were sold in 2025, and the brand is on the cusp of returning to its immense popularity seen in the early 2000s,” explains Ewa Moxham, UK head of marketing for Yoplait.
“Now is the time to give the brand a modern refresh to ensure it really pops on-shelf, appeals to teenagers and young adults with an impactful marketing campaign, and ensure as many of our consumers try Yop’s unique taste and texture.”
With a £600,000 investment, the ‘Put a Yop to It’ campaign, which kicks off in April, has been designed to tap into “stressful, noisy and often pressurised lives that teenagers and young adults now experience” pointing to social media, exams, work and keeping up with trends.
The campaign encourages the target market to take a moment for themselves, “clearing their heads and getting refocused, with the smooth and thick, fruity, refreshing yoghurt hit that gives them a kick”.
It will run across social and digital to ensure it is integrated into everyday routines whilst driving footfall to stores through out-of-home advertising, the brand said.
There will also be an in-store shopper campaign designed to drive purchase.
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