All Trends articles
-
NewsShot brand Unrooted eyes fibremaxxing trend with new baobab powder sachets
Functional shot brand Unrooted has launched 100% baobab fruit powder sachets
-
Comment & OpinionNetflix has put microplastics on the health agenda. Are food brands ready?
The arrival of The Plastic Detox documentary on Netflix has been hailed as a potential game-changer in the public’s views on plastic, says Harvey Choat, MD at Nexus PR
-
Comment & OpinionSalt reduction risks repeating the low-fat mistake
Focusing on a single nutrient risks repeating the unintended consequences of the low-fat era, where solving one problem created another, says Cornish Sea Salt MD Philip Tanswell
-
NewsIndependent brewers hesitant to embrace cans despite EPR hit on glass
The proportion of beer packaged into cans by SIBA members has fallen from 13% in 2021 to 11% last year
-
Comment & OpinionImpact Makers podcast provides straight-talking scrutiny
Throughout, the podcast stays hyper-focused on why the subject at hand matters to brands
-
Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland
-
Comment & OpinionWhy surge pricing won’t be coming soon to a supermarket near you
Parts of the national press went into meltdown over the weekend as they latched onto electronic shelf labels as evidence of an impending consumer dystopia
-
NewsLindt taps into Japanese flavour trends with cherry blossom and matcha truffles
Lindt is expanding its Japanese-inspired range with two new Lindor truffle flavours and the return of a sell-out matcha bar
-
Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
-
Promotional FeaturesHow marketers can sharpen tech tools to unlock long-term value
How FMCG marketers can sharpen martech for long-term value.
-
InterviewsHow to keep recipe box customers: lessons from Mindful Chef’s CEO
The Covid-era ‘hyper-growth’ for recipe boxes is over. But Mindful Chef CEO Fabien Desiage believes there’s plenty of room for his health-driven brand
-
Analysis & FeaturesHow big is the future for regenerative farming?
It has no agreed definition, yet brands and retailers are getting on board. Can the regenerative movement outpace organic?
-
Comment & OpinionVolatile times will push food & drink CEOs to bold choices
The rules of fmcg have changed: the old business model is broken and will not be returning to pre-Covid norms, says Warren Ackerman, head of European consumer staples research at Barclays
-
Category ReportThe changing face of beauty and personal care: trends in 2026
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
-
Category ReportMore than half of men now shave their body hair
In the past year, value sales of men’s razor blades have grown 1.9%, or £4.9m. [Worldpanel]
-
Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
-
Category ReportRefillable & whole-body men’s deo goes from ‘niche to fixture essential’
With sales of men’s deodorants up 5.4% in value, Unilever recently unveiled Dove Men + Care Whole Body Deo
-
Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
-
-
Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items