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What does olive oil’s packaging say about the brand selling it?
By Sarah Vachon2026-06-22T06:39:00
The squeeze bottle has transformed the olive oil aisle but for brands serious about quality, the science should give them pause for thought, says Sarah Vachon, founder of Citizens of Soil
Walk into any independent food shop, scroll through an influencer’s kitchen tour, or check the shelves of big grocers and there they are – soft-sided, nozzle-topped, the whole thing quietly implying that olive oil has been reinvented.
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