The alcoholic ready-to-drink category has the highest global growth prediction of any alcohol drinks category.

So how is the market continuing to evolve and what new trends in alcoholic ready-to-drink beverages can we expect in 2024?

Watch this video to learn more about the story of the alcoholic ready-to-drink category in 2023 and find out how Coca-Cola Europacific Partners is capitalising on the opportunity to accelerate growth with great-tasting premium propositions.

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21 – ’25 Retail Value Growth CAGR (Source: Industry Estimates and IWSR) *Revenue, Profit and Margins Based on US Business and Key FAB Players