Archive of all category reports
Most recent first...
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Category ReportHow retailers can fire up sales this barbecue season
Brits spend nearly twice as much on barbecues than everyday meals: £5.04 versus £2.64
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Category ReportVeg makes up half of all BBQ serves
It’s worth noting 51.8% of all food served at barbecues last year was veggie
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Category ReportHow beef won the top spot at the UK’s barbecues
Beef is the new king of the grill at UK barbecues, having stolen the crown from pork
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Category ReportHow sauces are spicing up the nation’s barbecues
It’s not just Brits’ choice of meat that’s helping the UK raise its barbecue game
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Category ReportBorn to grill: Jolly Hog pitches Proper Porkers at posher BBQs
When people feel strapped for cash, staying in often becomes the new going out
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Category ReportTex-Mex BBQs tipped for growth
Many expect Mexican and US flavours to feature heavily at UK barbecues in the coming season
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Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?
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Category ReportPunk in a funk: what next for IPA?
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m
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Category ReportLow & no cider outgrows beer
Thatchers is the fastest-growing brand in NIQ’s list of the top 10 bestselling low & no beers and ciders
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Category ReportThree quarters of drinkers say alcohol-free beer is too pricey
After years of consistent growth, low & no beer and cider is now worth just shy of £260m. But that’s, well, small beer compared with the £5.7bn alcoholic beer and cider category [NIQ]
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Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
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Category ReportSmall Beer hails big gains as mid-strength brews gain ground
Supermarkets have invested heavily in low & no alcohol offers in recent years. The category has grown in value by 14.3% to £378.3m on volumes up 11.2% [NIQ]
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Category ReportCider brands big up craft cues
In this era of growing suspicion about the processes and ingredients used to produce food and drink, it’s perhaps no surprise lurid, saccharine-sweet fruit ciders are falling out of favour
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Category ReportIs fruit cider a waste of space?
Fruit flavours are tipped as the next big thing in beer but have lost their lustre in the cider category
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Category ReportLow & no alcohol sales surge beyond Dry Jan
You could be forgiven for thinking the low & no alcohol bubble had burst
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Category ReportIs 2026 the year for fruit beer?
The coming year will see a “huge” number of fruit lagers roll into the market, predicts Jesse Wilson, founder & CEO of fruit lager brand Jubel
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Category ReportWhy stout is back in the black and still growing
Not long ago, stout was the preserve of rugby fans and real ale aficionados. But, in less time than it takes for a pint of Guinness to settle, it’s become hot property
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Category ReportThe rise of ‘mission-led’ fixtures
Beer and cider are ever-evolving categories. That applies as much to the way products are merchandised as the drinks themselves
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Category ReportThe rise of premium and nostalgic pints
Booze brand directors could be excused for reaching for the bottle right now. That’s because sales data for many big-name beers and ciders doesn’t make for pleasant reading
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Category ReportRaising the bar: trends in snack bars 2026
Snack bars are pushing boundaries in ingredients and capitalising on demand for functionality. Who’s at the top of the pile?