Archive of all category reports – Page 10
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Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
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Category ReportRise of the one-meat barbie: barbecue category report 2023
Shoppers simplified their barbecues last year to include fewer mains. So, what’s on the grill in 2023 as living costs rise further?
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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Category ReportHow snack bars are becoming gold bars: snack bar mergers category report 2023
Healthier snack bar brands have become a key target for M&A. How can investors be sure to back a golden opportunity?
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Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Category ReportAre health drinks losing their puff? Dairy drinks category report 2023
Traditional yoghurt drinks are in decline, while kefirs and protein shakes are growing. What does this say about shopper priorities?
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Category ReportWill inflation squeeze the pulp out of juice? Juices & smoothies category report 2023
As rising costs put the squeeze on margins and shoppers resist higher prices, what can brands and retailers do to maintain sales?
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Category ReportWhy slow cooking could turbocharge sauces: cooking sauces category report 2023
As cash-strapped consumers cut back on eating out and try less energy-intensive cooking methods, a new opportunity has arisen
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Category ReportWhy inflation is a fork in the road for frozen: frozen food category report 2023
As shoppers suffer from ‘till shock’, frozen stands to benefit from its value credentials. Will this change the direction of the sector?
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Category ReportCigarette companies push smokers to vaping: tobacco & accessories report 2023
As cigarette sales fall once again, big tobacco is looking to vaping for revenue. But it risks being overtaken by new, trendy brands
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Category ReportWill vaping’s youth appeal force a crackdown? Vaping & e-cigarettes category report 2023
Illegal nicotine volume, youth-targeted marketing and counterfeit devices are threatening the fast-growing disposable vape market
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Category ReportCan function put the fizz back into adult soft drinks? Category report 2022
Sales of adult soft drinks have gone flat. But brands reckon functional benefits from fruit, vitamins and even CBD can perk up the market again – despite the cost of living crisis
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Category ReportHow bottled water can escape the supply maelstrom: bottled water category report 2023
Amid record heat and logistical issues last summer, bottled water faced a supply crisis. Can the industry learn any lessons for 2023?
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Category ReportWhy dairy is licking plant-based: ice cream category report 2023
Plant-based is niche in ice cream compared with other categories. How come shoppers are so cool on vegan scoops?
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Category ReportWill rising prices mince British meat? Meat & poultry category report 2023
As input costs soar, meat is getting pricier – and skint shoppers are cutting back. How can British producers hold on to their sales?
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Category ReportHow bog-standard bog roll can thrive in the crisis: household category report 2023
Premium toilet paper is being outshone by cheaper own-label lines. Can brands tempt shoppers to spend more?
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Category ReportHow long before eggs crack under the pressure? Eggs category report 2023
Egg producers and packers are taking flight as soaring costs and rock-bottom retail prices turn profits to losses. What can be done?
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Category ReportCan brands create a cleaner, greener world? Household cleaning category report 2023
Household suppliers of every size say they’re putting the planet first. Are shoppers buying their claims, as well as their products?
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Category ReportDo cereals need a Grenade? Cereals category report 2023
A new wave of cereal brands wants to do for breakfast what low-carb snack brand Grenade did for confectionery. Can they really do it?
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Category ReportAre Easter sales at risk of being squished? Easter & spring category report 2023
HFSS regulations and recession are bearing down on the Easter bunny. So what can be done to drive growth for festive treats this year?