Archive of all category reports – Page 15
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Category ReportHold it steady: ice cream category report 2022
Handheld ice cream has proven a popular snack post-lockdowns. But will the upcoming HFSS clampdown melt away last year’s £53m growth?
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Category ReportTumbling toiletries: household & paper products category report 2022
Household products have struggled to match the highs of last year. So how can brands keep consumers engaged and carve out a USP?
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Category ReportEaster unleashed: Easter & spring category report 2022
After two years of Covid restrictions and muted celebrations, the Easter bunny looks set to run free. What does that mean for sales?
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Category ReportA spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?
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Category ReportJam session: jams, spreads & honey category report 2022
Sweet & savoury spreads were a smash hit early in the pandemic. Now, an encore of NPD is aiming to keep shoppers wanting more
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Category ReportSimmering down: ready meals & soups category report 2022
Having boiled over early in the pandemic, soups have lost heat – and canned formats are the main casualty. What’s going on?
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Category ReportOn the wagon for good? Adult soft drinks category report 2021
The popularity of low & no alcohol drinks is driving growth of the adult soft drinks category, even outside Dry January. Why?
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Category ReportIn for lunch: food on the go category report 2021
Workers are increasingly eating lunch at home rather than at the office. Can retailers cater to this new ‘food-to-go’ occasion?
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Category ReportGrate expectations: cheese category report 2021
Cheddar’s market share is crumbling as a fleet of cheeses from the continent eyes a larger wedge of sales. How can cheddar recover?
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Category ReportEnd of the party? Wine category report 2021
Wine sales have remained high despite the return of the on-trade. Supply chain problems and alcohol duty changes pose a threat
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Category ReportUpsetting the applecart: beer and cider category report 2021
Cider sales have gone flat over the past year, despite a boozy summer for lager and ales. Why are the fruit drinks out of favour?
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Category ReportRipping up the whisky rulebook: spirits category report 2021
Whisky distillers are driving growth by abandoning outdated notions, while gin’s long boom could be finally coming to a halt
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Category ReportPasties at dawn: savoury pastries & meat snacks category report 2021
The home lunch is proving an attractive battleground for savoury pastry brands, who are using new products to outgun their rivals
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Category ReportWish we were there: world cuisines category report 2021
Droves of Brits have been tucking into world cuisine from home to satisfy their wanderlust. Will kitchen tourism continue to thrive?
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Category ReportMeat-free manliness: plant-based meat category report 2021
Food marketing equating meat consumption with virility is being left behind as the many benefits of plant-based come to the fore
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Category ReportOats unbottled: plant-based milks category report 2021
As more consumers seek out dairy alternatives, oat milk is exploding. What’s going on, and can oats retain their lead?
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Category ReportFish out of water: plant-based fish category report 2021
A fishy taste and texture is hard to replicate. But plant-based brands are busy innovating, and sales have reached over £5m as a result
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Category ReportSpaghetti in a spin: pasta category report 2021
The return to pre-pandemic demand is combining with a supply crisis to create stormy conditions for pasta. What’s the impact?
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Category ReportTest phase: CBD category report 2021
The UK CBD market has welcomed regulation as it looks to establish a mainstream following. But the FSA has been slow to take action
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Category ReportBulk buying: protein & functional foods category report 2021
Despite gym closures, protein and functional foods have had a strong year. Will increased health sensitivities mean greater gains for beneficial foods?