Archive of all category reports – Page 16
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Category ReportUpsetting the applecart: beer and cider category report 2021
Cider sales have gone flat over the past year, despite a boozy summer for lager and ales. Why are the fruit drinks out of favour?
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Category ReportRipping up the whisky rulebook: spirits category report 2021
Whisky distillers are driving growth by abandoning outdated notions, while gin’s long boom could be finally coming to a halt
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Category ReportPasties at dawn: savoury pastries & meat snacks category report 2021
The home lunch is proving an attractive battleground for savoury pastry brands, who are using new products to outgun their rivals
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Category ReportWish we were there: world cuisines category report 2021
Droves of Brits have been tucking into world cuisine from home to satisfy their wanderlust. Will kitchen tourism continue to thrive?
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Category ReportMeat-free manliness: plant-based meat category report 2021
Food marketing equating meat consumption with virility is being left behind as the many benefits of plant-based come to the fore
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Category ReportOats unbottled: plant-based milks category report 2021
As more consumers seek out dairy alternatives, oat milk is exploding. What’s going on, and can oats retain their lead?
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Category ReportFish out of water: plant-based fish category report 2021
A fishy taste and texture is hard to replicate. But plant-based brands are busy innovating, and sales have reached over £5m as a result
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Category ReportSpaghetti in a spin: pasta category report 2021
The return to pre-pandemic demand is combining with a supply crisis to create stormy conditions for pasta. What’s the impact?
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Category ReportTest phase: CBD category report 2021
The UK CBD market has welcomed regulation as it looks to establish a mainstream following. But the FSA has been slow to take action
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Category ReportBulk buying: protein & functional foods category report 2021
Despite gym closures, protein and functional foods have had a strong year. Will increased health sensitivities mean greater gains for beneficial foods?
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Category ReportThe cookie crumbles: cakes & biscuits category report 2021
Brits have binged on more than £5bn worth of cakes and biscuits this past year. But with HFSS rules about to kick in are sales about to crumble?
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Category ReportLess but better meat? Category report 2021
Premium cuts have seen strong growth as Brits are urged to curb their meat consumption. So are buying habits really changing?
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Category ReportSink or swim: fish category report 2021
Environmental concerns on fishing are top of mind for shoppers. Amid calls for tougher restrictions, how is the industry tackling it?
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Category ReportGrungy or glam? Personal care category report 2021
Lockdowns were tough on personal care sales. With the UK open again, will Brits scrub up? Or is their slobbishness here to stay?
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Category ReportPandemic pets: petcare category report 2021
Pet ownership has boomed during Covid, but retail volumes of food are in the red. What’s going on?
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Category ReportHidden dragon: Wales category report 2021
As post-Brexit trade deals cast doubt over the future of the Welsh farming sector, is it time to bring brand Wales out of the shadows?
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Category ReportKiss of life? Confectionery category report 2021
Shoppers treat themselves during tough times – the so-called ‘lipstick effect’. But will HFSS rules stop a post-Covid sweet boom?
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Category ReportThe new era of innovation in chocolate: confectionery category report 2021
With confectioners facing an ad ban, launching new lines is set to get tougher. Will brands keep innovating in this environment?
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Category ReportThe end of big bang marketing? Confectionery category report 2021
Looming HFSS restrictions could make famous ads like the Cadbury gorilla a thing of the past. How are confectionery brands adapting?
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Category ReportSlice of the takeout action: pizza category report 2021
Facing strong competition from takeaway pizzas, retailers and brands have been revamping their own ranges in the category