Archive of all category reports – Page 14
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Category ReportSink or swim: fish category report 2021
Environmental concerns on fishing are top of mind for shoppers. Amid calls for tougher restrictions, how is the industry tackling it?
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Category ReportGrungy or glam? Personal care category report 2021
Lockdowns were tough on personal care sales. With the UK open again, will Brits scrub up? Or is their slobbishness here to stay?
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Category ReportPandemic pets: petcare category report 2021
Pet ownership has boomed during Covid, but retail volumes of food are in the red. What’s going on?
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Category ReportHidden dragon: Wales category report 2021
As post-Brexit trade deals cast doubt over the future of the Welsh farming sector, is it time to bring brand Wales out of the shadows?
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Category ReportKiss of life? Confectionery category report 2021
Shoppers treat themselves during tough times – the so-called ‘lipstick effect’. But will HFSS rules stop a post-Covid sweet boom?
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Category ReportThe new era of innovation in chocolate: confectionery category report 2021
With confectioners facing an ad ban, launching new lines is set to get tougher. Will brands keep innovating in this environment?
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Category ReportThe end of big bang marketing? Confectionery category report 2021
Looming HFSS restrictions could make famous ads like the Cadbury gorilla a thing of the past. How are confectionery brands adapting?
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Category ReportSlice of the takeout action: pizza category report 2021
Facing strong competition from takeaway pizzas, retailers and brands have been revamping their own ranges in the category
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Category ReportBurnt coffee: hot beverages & cold brew category report 2021
Hot beverage sales are steaming in the supers due to the collapse in out of home. With commodity costs soaring, are shoppers about to be scalded by higher prices?
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Category ReportExperimental brews: hot beverages & cold brew category report 2021
Lockdown has inspired experiments with iced coffee, as brands innovate with caffeine, kefir and froth. Will the trend continue?
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Category ReportReturn of the cheesy classics: Dairymen British cheese category report 2021
There’s more to British cheese than cheddar – and shoppers have noticed. Greats like double gloucester are growing fast
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Category ReportBring on the substitutes: Dairymen continental cheese category report 2021
Brits’ taste for continental cheeses hasn’t been dented by Brexit. So, UK dairies are offering their own take on gouda and the like
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Category ReportBucking the trends: Dairymen dairy drinks category report 2021
Covid has clobbered on-the-go sales and an HFSS ad ban is on the way. But dairy drinks have found a way to deliver growth
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Category ReportWho needs cows? Dairymen ice cream category report 2021
Goat milk ice cream, anyone? It’s one of many alternatives that are challenging the dominance of mainstream tubs and sticks
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Category ReportRise of the machines: Dairymen milk category report 2021
Technology has long been used to process milk. Now it’s increasingly delivering it, too
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Category ReportResponsible yoghurt: Dairymen yoghurts & potted desserts category report 2021
Carbon emissions are front of mind when it comes to dairy’s impact on Earth. So, how are yoghurt suppliers tackling them?
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Category ReportMelting point: Dairymen butters & spreads category report 2021
Home cooking and squeezed household budgets are good news for BSM. As life returns to normal, will spreads sales melt away?
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Category ReportSupercharged: batteries category report 2021
Months spent sitting at home have fuelled demand for batteries. Can the category sustain its momentum as the country reopens?
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Category ReportCold snap: winter remedies category report 2021
With a lockdown immunity debt about to come due, sniffles are expected to return with a bang this winter. Can remedies profit?
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Category ReportThe magic money plant? Meat alternatives category report 2021
Plant-based brands’ valuations are soaring as potential buyers jostle for a slice of a booming young market. What’s the category’s future?