Archive of all category reports – Page 14
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Category ReportThe battle of baked goods: category report 2022
Sweet bakery is winning the war for shoppers as wrapped bread declines. But could HFSS regulations redraw the battle lines?
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Category ReportHigh-flying marketing: Soft drinks category report 2022
Soft drinks marketing spend is back up, but HFSS rules loom. Is creative, experiential marketing the key to rising to the challenge?
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Category ReportAre soft drinks ready to race ahead on HFSS? Category report 2022
Having adapted to the sugar tax, soft drinks are in pole position to thrive in the HFSS clampdown. Can sales continue to accelerate?
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Category ReportHave at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?
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Category ReportHow yoghurts are nurturing shoots of growth: yoghurts & pot desserts category report 2022
Yoghurts and pot desserts have managed to beat their pandemic performance. How? And can this growth continue?
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Category ReportMealtime lifeline: ambient & canned goods category report 2022
Canned food proved vital in lockdown. Now the category looks set to help rescue consumers from the choppy waters of inflation
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Category ReportCould crisps become a luxury? Crisps, nuts & snacks category report 2022
So, just as the £1 sharing bag is now a relic, it may not be long before the days of a £2 bag are firmly in the past
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Category ReportA better behaved crisp: crisps category report 2022
Crisps have often been seen as a devilish temptation for shoppers. Will the HFSS legislation convert these sinful snacks into saints?
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Category ReportThe teetotal gold rush: low & no alcohol drinks category report 2022
The rise in moderation is continuing to boost low & no drinks. Which brands will strike lucky, and which will fail to pan out?
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Category ReportSoda eye for the cider guy: category report 2022
Strongbow’s latest cider has taken inspiration from seltzers. Could this signal a wider makeover for the category?
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Category ReportThe craft beer crush: beer & cider category report 2022
High-profile exits from craft beer have raised questions over the future of the movement. Is now the time for consolidation?
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Category ReportAre veggie BBQs being left on the shelf? Barbecue category report 2022
Plant-based is struggling to nail the barbecue occasion despite success in wider grocery. How are meat-free players responding?
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Category ReportThe rise of the restaurant-style BBQ: barbecue category report 2022
Forget dusty old grills. Brits are investing in premium barbecue equipment and getting ever more adventurous in their cooking
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Category ReportWhat’s the new normal for male grooming? Category report 2022
Male grooming habits are tentatively returning, but still fall short of pre-pandemic highs. Can the category adapt to new regimes?
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Category ReportHow Boots bounced back from the pandemic: personal care category report 2022
As Covid restrictions ease, the high street pharmacy has regained personal care share. What can the supermarkets learn from it?
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Category ReportGreen and clean: hygiene category report 2022
As the urgency of the pandemic has subsided, hygiene sales have taken a tumble. But a stronger sustainability focus has emerged
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Category ReportLining up the shots: dairy drinks category report 2022
As shoppers focus on health, a different kind of shot has become popular. Gut health and immune support drinks are cashing in
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Category ReportWhy iced coffee is going hipster: dairy drinks category report 2022
Starbucks isn’t the only place to pick up a frappuccino these days. Now shoppers can find artisanal, craft iced coffees in local stores
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?