All Category Report articles – Page 14
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Category ReportThirst for adventure: energy products category report 2021
Energy drink brands are looking far and wide for functional and exotic ingredients. Can they give the market a sustained buzz?
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Category ReportWide awake: energy products category report 2021
Energy drinks brands have enjoyed a sales surge as Brits have struggled with sleepless nights
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Category ReportFlashpoint: oils category report 2021
Vegetable oil prices are hitting record highs as demand soars and climate change squeezes supplies. When will the pressure ease?
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Category ReportBattle for the fridge: butters & spreads category report 2021
The fight is on between butter and dairy-free spreads as the plant-based boom gathers pace. Who’s winning the war and how?
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Category ReportA healthy dose: healthcare & supplements category report 2021
Shoppers and fmcg suppliers alike have spent big on vitamins and supplements during Covid-19. What’s next for the category?
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Category ReportThe Holy Grail of snacks: healthier snacking category report 2021
The ultimate healthy snack is an elusive treasure. As the ban on HFSS promos looms, it’s even more sought after. Can it be found?
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Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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Category ReportEnd of the in-store bakery? Bread & baked goods category report 2021
Wrapped loaves have been flying off shelves, but in-store bakery sales have died a death. Can they be resurrected post-pandemic?
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Category ReportCocktail explosion: soft drinks mixers category report 2021
Thirst for at-home cocktails during lockdown made mixers the fastest-growing sector of soft drinks. What’s next as bars reopen?
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Category ReportSea of trash: soft drinks category report 2021
Our planet’s oceans are filling up with cans and plastic bottles. How are soft drinks manufacturers cleaning up post-pandemic?
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Category ReportLet the games begin! Yoghurts & pot desserts category report 2021
With the Tokyo Olympics finally set to go ahead, yoghurt brands are encouraging Brits to get active. Who’s on a winning streak?
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Category ReportCanned chic: ambient & canned category report 2021
Tinned food has shaken off its dowdy image and is appealing to younger shoppers. How can it stay on trend as lockdown lifts?
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Category ReportThe challengers: bagged snacks category report 2021
Disruptor brands are muscling in on potato crisps with healthier ingredients. Who’s throwing the punches and making a packet?
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Category ReportThe Covid crisps mountain: bagged snacks category report 2021
Sales of bagged snacks have climbed high during the pandemic. Brands are on the top of the world. So, how can they stay there?
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Category ReportThe new puritans: low & no alcohol category report 2021
A generation of revellers has ditched booze, and low & no brands of all sizes are cashing in. How will they keep the party pumping?
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Category ReportPub in a box: beer & cider category report 2021
DTC beer clubs have attracted a big following during lockdowns. Will the at-home experience still be a draw when pubs reopen?
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Category ReportParty like it’s 2021! Beer & cider category report 2021
Forget popping the champagne. Brits look set to be breaking open the beer as Covid restrictions lift this summer. Who will win big?
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Category ReportGoing for gold: personal care category report 2021
The pandemic prompted a DIY approach to personal care. But as salons reopen and Brits venture out, how can brands cash in?
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Category ReportSkin grafting: male grooming category report 2021
Male grooming has taken a downturn amid the many lockdowns of the past year. So how has skincare managed to buck the trend?
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Category ReportGoing nuclear: barbecue category report 2021
If all goes to plan, barbecue season could explode this summer. How is the industry bracing itself to build on last year’s success?