Archive of all category reports – Page 17
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Category ReportHave at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?
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Category ReportHow yoghurts are nurturing shoots of growth: yoghurts & pot desserts category report 2022
Yoghurts and pot desserts have managed to beat their pandemic performance. How? And can this growth continue?
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Category ReportMealtime lifeline: ambient & canned goods category report 2022
Canned food proved vital in lockdown. Now the category looks set to help rescue consumers from the choppy waters of inflation
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Category ReportCould crisps become a luxury? Crisps, nuts & snacks category report 2022
So, just as the £1 sharing bag is now a relic, it may not be long before the days of a £2 bag are firmly in the past
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Category ReportA better behaved crisp: crisps category report 2022
Crisps have often been seen as a devilish temptation for shoppers. Will the HFSS legislation convert these sinful snacks into saints?
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Category ReportThe teetotal gold rush: low & no alcohol drinks category report 2022
The rise in moderation is continuing to boost low & no drinks. Which brands will strike lucky, and which will fail to pan out?
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Category ReportSoda eye for the cider guy: category report 2022
Strongbow’s latest cider has taken inspiration from seltzers. Could this signal a wider makeover for the category?
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Category ReportThe craft beer crush: beer & cider category report 2022
High-profile exits from craft beer have raised questions over the future of the movement. Is now the time for consolidation?
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Category ReportAre veggie BBQs being left on the shelf? Barbecue category report 2022
Plant-based is struggling to nail the barbecue occasion despite success in wider grocery. How are meat-free players responding?
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Category ReportThe rise of the restaurant-style BBQ: barbecue category report 2022
Forget dusty old grills. Brits are investing in premium barbecue equipment and getting ever more adventurous in their cooking
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Category ReportWhat’s the new normal for male grooming? Category report 2022
Male grooming habits are tentatively returning, but still fall short of pre-pandemic highs. Can the category adapt to new regimes?
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Category ReportHow Boots bounced back from the pandemic: personal care category report 2022
As Covid restrictions ease, the high street pharmacy has regained personal care share. What can the supermarkets learn from it?
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Category ReportGreen and clean: hygiene category report 2022
As the urgency of the pandemic has subsided, hygiene sales have taken a tumble. But a stronger sustainability focus has emerged
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Category ReportLining up the shots: dairy drinks category report 2022
As shoppers focus on health, a different kind of shot has become popular. Gut health and immune support drinks are cashing in
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Category ReportWhy iced coffee is going hipster: dairy drinks category report 2022
Starbucks isn’t the only place to pick up a frappuccino these days. Now shoppers can find artisanal, craft iced coffees in local stores
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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Category ReportThe big freeze: Frozen category report 2022
Frozen food is worth about £800m more than pre-pandemic. Can it hang on in the face of HFSS rules, hospitality and energy costs?
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Category ReportAn Italian renaissance? Cooking sauces & meal kits category report 2022
Heinz has tapped its artistry in tomatoes in an effort to revive the flagging pasta sauce market. Can its new range inspire?