Archive of all category reports – Page 11
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Category ReportHow ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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Category ReportHow can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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Category ReportHow can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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Category ReportCan White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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Category ReportHow tighter budgets are reshaping home baking
Brits are abandoning their mixing bowls as surging ingredient prices make home baking costly. How is grocery responding?
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Category ReportHow babycare is raising its value game
As prices soar in the baby & toddler aisle, parents are trading down to own label and hunting for deals. What are retailers and brands doing to capitalise?
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
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Category ReportWho’s winning as free-from gets pricier?
Gluten-free lines have been excessively hit by rising prices, say campaigners. How are buying habits responding to the pressure?
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Category ReportThe new business lunch: lunchbox category report 2023
As the cost of living crisis forces office workers to downtrade from the likes of Pret, an opportunity has arisen for premium grocery
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Category ReportIs sustainability the right direction for Fairtrade?
The Fairtrade Foundation is highlighting its investment in climate as a key selling point. But will that convince shoppers to pay up?
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Category ReportHow to solve a problem like fresh produce
National food security is in jeopardy as dwindling returns push some fruit & veg suppliers out of business. What is the answer?
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Category ReportCan Ed Sheeran heat up hot sauce sales?
The pop singer’s teamed up with Heinz for his Tingly Ted’s brand – and he’s not the only one bringing star power to zingy sauces
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Category ReportWhy energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Category ReportHow oil is navigating troubled waters: edible oils category report 2023
Droughts in Spain are heaping fresh pressure on olive oil prices. How are brands and shoppers reacting?
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Category ReportAre lower butter prices sustainable? Butters & spreads category report 2023
Cuts in own-label butter prices are a small sign of deflation. But with suppliers still under pressure, could they be soon reversed?
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Category ReportHow rice beat the cost of living crisis: rice, pulses & noodles category report 2023
Rice commodity prices continue to soar. How is this affecting bulk rice sales and the formerly booming ready-to-heat pouch market?
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Category ReportHas HFSS made snacking more virtuous? Healthy snacking category report 2023
Seven months after the implementation of HFSS rules to cut sales of unhealthy food, how has snack merchandising changed?
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Category ReportDoes ‘plant-based’ need to signify a healthy diet? Healthier snacking category report 2023
For a long time, vegan was shorthand for health in the snacking arena. A new crop of brands like Crave are going the opposite way
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Category ReportThe healthy snack incubator: category report 2023
Supermarkets and investors are pushing incubator schemes that encourage health credentials. What are the benefits on offer?