Archive of all category reports – Page 11
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Category ReportHow promos are fuelling iced coffee
Everywhere you look, iced coffee brands are on offer. How is this changing the shape of the category, and who is benefiting?
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Category ReportWhy are tea brands being hung out to dry?
Britain’s biggest tea brands are looking high and dry as the cost of living crisis deepens. How can they compete with own-label lines?
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Category ReportA crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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Category ReportHow winter remedies are being piled high
Last winter’s surge in flu cases resulted in shelves being emptied of remedies. How is the supply chain preparing for this season?
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Category ReportHow batteries are going green
Improper battery disposal is causing ever more fires. Brands are mounting an education drive and upping their green strategies
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Category ReportIs there still an appetite for plant-based meat?
Despite some high-profile exits from alt meat, a wealth of big brands remain ambitious – and smaller players are also aiming to make a mark
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Category ReportWhy CBD regulation is in limbo
The novel foods process for CBD has ground to a halt. Why has it stalled, and how are brands coping?
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Category ReportHow ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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Category ReportHow can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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Category ReportHow can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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Category ReportCan White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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Category ReportHow tighter budgets are reshaping home baking
Brits are abandoning their mixing bowls as surging ingredient prices make home baking costly. How is grocery responding?
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Category ReportHow babycare is raising its value game
As prices soar in the baby & toddler aisle, parents are trading down to own label and hunting for deals. What are retailers and brands doing to capitalise?
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
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Category ReportWho’s winning as free-from gets pricier?
Gluten-free lines have been excessively hit by rising prices, say campaigners. How are buying habits responding to the pressure?
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Category ReportThe new business lunch: lunchbox category report 2023
As the cost of living crisis forces office workers to downtrade from the likes of Pret, an opportunity has arisen for premium grocery
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Category ReportIs sustainability the right direction for Fairtrade?
The Fairtrade Foundation is highlighting its investment in climate as a key selling point. But will that convince shoppers to pay up?
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Category ReportHow to solve a problem like fresh produce
National food security is in jeopardy as dwindling returns push some fruit & veg suppliers out of business. What is the answer?
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Category ReportCan Ed Sheeran heat up hot sauce sales?
The pop singer’s teamed up with Heinz for his Tingly Ted’s brand – and he’s not the only one bringing star power to zingy sauces
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Category ReportWhy energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?