Archive of all category reports – Page 11
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Category ReportCould Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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Category ReportIs Jamie Oliver the future of pasta? Pasta category report 2022
While shoppers are trading down in pasta, chef-style, premium sauce brands are growing. Will they put a twist on the category?
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Category ReportIs Welsh food & drink due a World Cup boost? Wales category report 2022
Having hit its latest export target in the back of the net, the Welsh government is eyeing another ambitious goal for its food industry
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Category ReportHow sports nutrition is winning in front of store: protein category report 2022
Functional brands are moving away from the ‘dusty’ sports nutrition shelves and into a bright, more mainstream future
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Category ReportHow can cake specialists keep their slice? Cakes & biscuits category report 2022
Specialist cake companies rose to the fore during lockdowns. But can their premium propositions endure the economic crunch?
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Category ReportIs a shroom boom due in functional foods? Functional category report 2022
Food innovators believe medicinal mushrooms could be the next frontier of health. How do they plan to bring fungi to the masses?
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Category ReportThe rise of healthier treats: Cakes & biscuits category report 2022
The likes of McVitie’s and Mr Kipling have been rethinking recipes to comply with HFSS rules. Can they perk up flagging volumes?
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Category ReportHow will fish weather the next storm? Meat, fish, poultry & eggs category report 2022
From Russian tariffs to falling retail demand, fish is navigating ever choppier waters. How can brands and retailers stay afloat?
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Category ReportIs it the end of cheap meat? Meat, fish, poultry & eggs category report 2022
Meat prices are rising as soaring production costs feed through to supermarkets. How can suppliers and retailers effectively adapt?
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Category ReportWhy own label toiletries could clean up: Personal care category report 2022
Shoppers are already trading down to own label as inflation rises. What will the next year bring, and can brands fight back?
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Category ReportLuring Brits back to milk: The Dairymen category report 2022
Volumes are down and farmers are looking to stop production. What’s the sector doing to encourage shoppers to buy pints?
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Category ReportCan gum recover its pre-Covid puff?
The bubble burst for gum and mint in the pandemic. And the category hasn’t yet fully recovered
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Category ReportA new breed: The Dairymen Continental cheese category report 2022
With Continental cheese’s biggest sellers on a post-lockdown slide, lesser known varieties are eyeing a larger market share
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Category ReportFlavour of the year: The Dairymen dairy drinks category report 2022
Coffee has become the bestselling choice in dairy drinks, after Brits turned to grocery chillers for a caffeine kick
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Category ReportCan the chocolate giants hit the free-from mark?
The booming vegan chocolate market has been driven by small, specialist brands. Can the likes of Cadbury also find the bullseye?
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Category ReportWill online petfood sales keep growing? Category report 2022
After lockdowns, online petcare sales took a dip. But suppliers are confident sales will endure – and even grow – in the winter crisis
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Category ReportOn the ball: The Dairymen ice cream category report 2022
It’s been a big summer for snackable ice cream balls. How are brands and retailers capitalising on the success of Little Moons?
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Category ReportCan petfood weather inflation? Petcare category report 2022
Pet ownership is still up on the pandemic, despite a recent uptick in putting them up for adoption. So why are petfood sales falling?
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Category ReportSize matters: The Dairymen butter & spreads category report 2022
With everything shrinking except headline-grabbing shelf prices, how will the BSM category fare as inflation rises further?
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Category ReportFeeling the squeeze: The Dairymen yoghurt & potted desserts category report 2022
As sales fall, HFSS rules loom and the cost of living surges, the yoghurts & pot desserts market faces mounting pressure