Archive of all category reports – Page 9
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Category ReportFrozen trends 2024: Morrisons and Iceland face off
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Category ReportIce cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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Category ReportVaping trends 2024: A post-disposables future?
The looming ban on disposables has made the £1.7bn category’s future unclear
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Category ReportTobacco trends 2024: The last gasp for cigarettes?
As the UK prepares for a ‘smoke-free’ future, cigarettes are being stubbed out at pace. How is big tobacco generating new revenue?
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Category ReportEgg trends 2024: A golden age?
Eggs have emerged from a supply crisis and bird flu outbreak sunny-side-up. What’s driven their recovery and what’s next?
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Category ReportMeat & poultry trends 2024: Does Red Tractor need a jump-start?
Meat & poultry producers say they’re buckling under the weight of assurance scheme audits and inefficiency. What can be done?
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Category ReportHousehold paper trends 2024: Why fancy toilet tissue is on a roll
Lavvy paper brands have halted the rise of bog-standard own label with posh NPD and lower prices. Can they grow sales more?
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Category ReportHousehold cleaning trends 2024: How cleaners are going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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Category ReportEaster & spring trends 2024: The rise of the mega-egg
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Category ReportCereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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Category ReportReady meals & soups trends 2024: Taking on the restaurants
Contrary to current grocery trends, brands are beating own label in ready meals and soups thanks to lines that rival dining out
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Category ReportJams, spreads & honey trends 2024: Who’s put the buzz back into honey?
Honey has turned in the strongest growth in spreads, as brands beat own label with a mix of NPD, larger packs and featured space promotions
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Category ReportIs booch about to boom?
Chinese fermented tea and ‘elixir of life’ kombucha is on the up as Brits cut back on booze and retailers eye healthier soft drinks
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Category ReportWho’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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Category ReportCan NPD help cheese wake from its nightmare?
Retailers have slashed branded cheese ranges and pushed own label. Brands are now fighting back with a ‘red tide’ of innovation
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Category ReportIs it time to look more closely at farming fish?
Fish farming is billed as a sustainable solution to overfishing and plummeting global fish stocks. But do industry claims stack up?
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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Category ReportHow can pies & pastries win back younger people?
Classic fillings don’t cut it with the younger crowd. So, brands are turning to takeaways, pub grub and snacking for inspiration