All Category Report articles – Page 5
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Category ReportIn the spotlight: vaping category report 2019
Vaping is starting to take centre stage in supermarket strategy and display
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Category Report
Lost in shelf space? Ethical trading category report 2019
As a growing number of schemes crowd the aisles, how do brands ensure they stand out?
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Shaking it up: cooking sauces category report 2019
Consumers are leaving one-step sauces behind for more adventurous kits and pastes
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Cleaning up the planet: household category report 2019
Environmental awareness and social media influencers are having a profound effect on the category
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Is wellness worth it? Cereals category report 2019
Healthy breakfasts are booming. But it’s not the traditional low-fat, low-calorie options
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Does Brexit mean eggsit? Easter category report 2019
This year’s late Easter could prove the first test of how fmcg and retail will fare after Brexit
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The explosion in nuts: jams & spreads category report 2019
Peanut butter sales have passed the £100m mark, thanks to the spread’s versatility and kudos with the health crowd
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Good enough to eat: beauty category report 2018
Food-themed NPD is shaping up to be a big beauty trend. So what’s driving this?
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Dope drinks: adult soft drinks category report 2018
Cannabis-derived CBD is tipped as the next big thing in adult soft drinks, tempting everyone from startups to Coca-Cola
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Café culture: food on the go category report 2018
Supermarkets are taking on coffee shops as Brits move away from everyday sandwiches to more premium offerings
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Cheese snacks reach maturity: cheese category report 2018
The cheese snacking sector has evolved from children’s lunchbox staple to innovative adult snack
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Category Report
Savoury pastries & meat snacks category report 2018
Brands are now looking to tempt the young, cool crowd with exotic recipes and vegan NPD
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Tipping point: fish category report 2018
Rising prices have pushed consumers away from fish. How can industry rebalance the scales?
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A taste of authenticity: world cuisine category report 2018
Today’s world food consumers want their dishes to be truer to their origins
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Back in fashion: pasta & pasta sauces category report 2018
The low-carb diet fad has come and gone. Pasta is back in vogue
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Quick draw: plant-based category report 2018
You have to be quick off the mark to win the battle for this ever-more influential consumer
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Booze, the final frontier: alcoholic drinks category report 2018
Who are the next wave of disruptor brands going boldly where no one has gone before?
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Category Report
Internet influencers: petcare category report 2018
The rise of personalised, specialist petfood websites is becoming big business
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Walkies 2.0: petcare technology category report 2018
A new raft of technology is fast changing the definition of a dog’s (and cat’s) life
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Category Report
Sweet imposter: protein category report 2018
Next-gen sports nutrition is muscling in on sugary treats by promising far more
