Archive of all category reports – Page 5
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Category ReportNut prices soar amid tight supply and high demand
Demand for healthy snacks is growing: year-on-year servings are up 1.9% to 6.2 billion
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Category ReportWhitworths rapped by ASA for health claims
Whitworths drew the ire of the ASA in January over nutrition claims made on Instagram
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Category ReportProper Snacks bets big on fibre
Proper Snacks has an ambition to take on the giants – and it has at least one key advantage over rivals like Walkers, CEO Alex Brittain points out
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Category ReportCottage cheese boom sees flurry of innovation
Cottage cheese has brushed off its 1980s diet food connotations
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Category ReportBrands stress their natural protein content
Dairy suppliers are leveraging the naturally high protein content of their products to lure health-conscious shoppers
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Category ReportNutritionists school shoppers on protein sources
While fibre is having a moment, interest in protein is in no way waning
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Category ReportThe brands capitalising on fibremaxxing
The volume of fibremaxxing chatter online would suggest a sharp increase in fibrous snack sales
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Category ReportDrinks firms prepare for DRS as Welsh plans stall
It’s been a long and winding road to the establishment of the UK’s first DRS, but the end is finally in sight