Archive of all category reports – Page 4
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Category ReportShoppers focus on UPFs debate and provenance
Shoppers’ concerns about UPFs are driving a resurgence in block butters, aided by their perception as a ‘very natural product’
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Category ReportSpreads NPD is healthy and fuss-free as sales slide
A survey in April by Vypr of 1,800 adults found 49.2% were worried about the processing involved in making spreads
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Category Report‘We’re walking this tightrope of staying true to our values’
Since its grocery debut in Sainsbury’s in 2023, it has snagged Waitrose, Ocado and Co-op listings and launched quirky variants including Truffle and Cinnamon Roll
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Category ReportHow retailer innovation is winning share in own label
Today’s own-label launches are designed to give even the most forward-thinking brands a run for their money
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Category ReportRetailers boost premium tiers to increase margins
Retailers at the higher end of the market, such as Waitrose and M&S, stand to benefit in own label
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Category ReportRetailers uphold ESG values, even in tough climate
The major supermarkets have successfully established the quality of their own lines
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Category ReportOwn label wins over consumers with health ranges
Own label has become a hive for innovation. Last year, it accounted for the majority of packaged food and drink product launches for the first time
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Category ReportValentine’s Day and Easter offer growth opportunities for own label
When it comes to seasonal events, Christmas is hard to beat as a sales driver
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Category ReportHow different providers track own label sales
Own label made the headlines in April for its newfound dominance in grocery
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Category ReportRoman pinsa to Japanese milk loaf: how bakery is going global
Where are the hot areas of NPD? Who is doing it best? And how are standard loaves faring?
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Category ReportGlobal food trends influence bakery aisles
The bread and bakery aisle is increasingly becoming a destination for flavour seekers
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Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
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Category ReportRetailer health targets inspire innovation boom
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
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Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
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Category ReportTreat mentality inspires swathe of luxe sweet treats
Pastries, waffles and crêpes are flying off the shelves
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Category ReportSnacks to the maxx: how Brits’ habits are getting healthier
Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
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Category ReportFrozen fruit snacking brands flood the market
A new generation of suppliers is driving shoppers to freezers for healthier snacks
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Category ReportGLP-1 boom poses a challenge for snack brands
Retailers and suppliers alike are scrambling to prepare for the proliferation of weight-loss drugs in the UK
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Category ReportNut prices soar amid tight supply and high demand
Demand for healthy snacks is growing: year-on-year servings are up 1.9% to 6.2 billion





