All Category Report articles – Page 3
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Category Report
Benefits of longer life: Dairymen milk category report 2023
Milk sales are suffering as shoppers cut back. Big brands are hoping longer-lasting UHT and filtered lines will drive up value
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Category Report
Going au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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Category Report
A feast for families: Dairymen ice cream category report 2023
Family tubs are the only sector of ice cream in volume growth, with sales driven by affordable prices and traditional flavours
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Category Report
Sugar crash: how can sweets return to growth?
As volume sales buckle under sky-high prices, candy brands are betting on new flavours and nostalgic marketing. Will it work?
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Category Report
Why chocolate has reached a melting point
Erratic weather is putting ever more pressure on chocolate prices. But certain brands are keeping cool in the face of melting demand
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Category Report
Have Hancock’s HFSS rules hurt confectionery?
Sales of confectionery have fallen in the wake of October’s display restrictions. But they aren’t entirely responsible for that decline
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Category Report
How Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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Category Report
How promos are fuelling iced coffee
Everywhere you look, iced coffee brands are on offer. How is this changing the shape of the category, and who is benefiting?
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Category Report
Why are tea brands being hung out to dry?
Britain’s biggest tea brands are looking high and dry as the cost of living crisis deepens. How can they compete with own-label lines?
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Category Report
A crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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Category Report
How winter remedies are being piled high
Last winter’s surge in flu cases resulted in shelves being emptied of remedies. How is the supply chain preparing for this season?
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Category Report
How batteries are going green
Improper battery disposal is causing ever more fires. Brands are mounting an education drive and upping their green strategies
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Category Report
Is there still an appetite for plant-based meat?
Despite some high-profile exits from alt meat, a wealth of big brands remain ambitious – and smaller players are also aiming to make a mark
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Category Report
Why CBD regulation is in limbo
The novel foods process for CBD has ground to a halt. Why has it stalled, and how are brands coping?
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Category Report
How ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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Category Report
How can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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Category Report
How can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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Category Report
Can White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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Category Report
How tighter budgets are reshaping home baking
Brits are abandoning their mixing bowls as surging ingredient prices make home baking costly. How is grocery responding?
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Category Report
How babycare is raising its value game
As prices soar in the baby & toddler aisle, parents are trading down to own label and hunting for deals. What are retailers and brands doing to capitalise?