Going the last mile for your online customers
While the creation of an online storefront and the subsequent processing and shipping of orders has become common for retailers, the distribution and fulfillment logistics of running an efficient online grocery-delivery business is very different, and far more complex than other market sectors.
The future of sampling
Nothing beats the feeling of getting something for free! This feeling is something that brands can benefit from and the reason that sampling is an integral strategy for today’s brand marketeers.
How FMCG brands can win search at 7 online retailers
Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation.
How grocery can stay GDPR compliant after Schrems II
The Schrems II decision will have a great impact on international commerce among companies doing business with the European Union (EU). The consequence of not paying attention to Schrems II could literally mean a partial or complete shut-down of data transfers between EU and non-EU countries, which could impact the bottom line of any company.
Five tips for communicating well during a product recall
The pandemic has super-charged consumer interest in where food comes from and how it is produced. A new Grocer Vision report explores how manufacturers can respond to increased demand for traceability and transparency.
Consumer goods in a crisis: YouGov’s International FMCG/CPG Report 2021
The Covid-19 pandemic has created both challenges and opportunities in the fast-moving consumer goods/consumer packaged goods sector, drastically impacting consumer shopping behaviour and consumption habits globally.
Sampling aside, what else is influencing consumers to try something new?
With a rapidly growing, fully representative community of over 1,000,000 UK consumers, every year Triyit delivers millions of targeted, in-home sampling experiences.
Plastic and the pandemic: Consumer priorities in a changing world
Plastic has re-emerged during the pandemic as a useful material for keeping people safe. Yet with the public still caring deeply about the scandal of plastic waste, how are businesses responding?
5 ways to make your brand more authentic in the Covid landscape
Making your brand more authentic is a sure fire way to engage with consumers in 2021. After a year of Covid chaos, people are looking for authenticity in the brands they engage with: shopping more locally, choosing brands that show they stand for something and supporting those that show consistency and clarity in their messaging and visuals.
Know your customer: how sales data can boost convenience profits
Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. As lockdown eases, suppliers need detailed customer data for this burgeoning channel
YouGov Consumer Profile Peek: People who’ve bought alcohol to watch sports at home
YouGov is a global provider of analysis and data generated by consumers in over 55 markets. Using Profiles, our audience profiling platform – which gives you access to hundreds of thousands of variables on consumer behaviour from 350,000 UK consumers – we’ve delved into the profile of people who’ve recently drunk alcohol from shops to watch sports at home.
Pandemic power rankings: which products have out-performed their category?
The pandemic has rapidly altered consumer behaviour: demand has shifted from basic survival necessities to stocking up on creature comforts, with brands needing to adjust their offerings to meet these changing needs.
Grocery’s ultimate guide to growth
Covid-19 brought forward new purchase habits and behaviours. Post-pandemic, many shoppers will likely continue opting for the convenience of buying groceries online. To adapt quickly and grow sustainably, grocers need to be available to their shoppers anywhere, anytime and on any device.
What has been the real impact of Covid-19 on grocery retail?
The survey of leading retailers in the UK and France delves deep behind the headlines to offer fresh statistics, essential insight and real-life examples from people working across the sector
The implications of going out of stock are much bigger than you think
We found it takes an average of 9-10 days to recover search placement when a product is out of stock for 2+ days on both Amazon and Tesco.com
Have fun, be authentic, do good: how fmcg brands can build genuine connections with young people
Young shoppers are rewriting the rules of engagement for fmcg brands. A new Grocer Vision report explores the values and behaviours driving today’s young adults – and how brands can build meaningful connections with them.
Trends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
How brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
What is driving the growth of UK coffee sales?
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.
Five reasons why wholesale online needs your attention
When thinking about reaching your potential in the wholesale channel, how much consideration are you giving to B2B eCommerce?
Squaring the circle: how food and drink manufacturers can unlock the value of the circular economy after Covid-19
The pandemic has created a compelling new business case for the circular economy. A new Grocer Vision report explores what this means for food and drink – and how manufacturers can build circularity principles into their post-Covid recovery.
How have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
The Grocer’s Guide to Free-From and Plant-Based supplement
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
Find out why plant-based & dairy-free is set for even more explosive growth
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
Get your free future of food & drink report
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
Business behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
How to maintain availability during stockpiling
How are retailers making their supply chains more agile, flexible, efficient and fit for the new digital age?
How to capitalise on the booming no and low alcohol category
Heineken UK offers guidance to help businesses grow their no and low alcohol sales
What’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
How can your innovation succeed where others fail?
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many companies do successfully.
How to capitalise on the Premium Lager category throughout the seasons
As the darker nights draw in, the Premium Lager category expands in growth as consumers look to recreate premium experiences at home instead of going out. Here, HEINEKEN UK offers guidance to support the off-trade with growing a sustainable Premium Lager category.
What does the future hold for British top fruit?
As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds.
Maintaining warehouse capacity and flexibility during Brexit uncertainty
Global food and beverage supply chains have evolved over many years to be as lean and agile as possible
How to capitalise on cider sales throughout the seasons
Heineken UK offers guidance to help businesses grow their no and low alcohol sales
Your complete guide to sourcing tuna that won’t cost the Earth
Your complete guide to sourcing tuna that won’t cost the Earth
Grocery packaging in a sustainable future
Where packaging is concerned, plastic is public enemy number one. Or is it?
Sustainable packaging unwrapped: UK consumer views
How can we be sure that public discussion on packaging and plastics reflects consumer purchase intentions?
How to reduce your refrigeration energy consumption by 15%
A new era dawns for integral refrigeration technology and the methods for financing refrigeration
Data Protection and Brexit. Is your organisation prepared?
Guidance to help businesses and charities continue to comply with data protection law after the UK leaves the EU.
Is the future of food flexitarian?
YouGov’s latest white paper looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t
How can FMCG brands engage with youth
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line
The coming AI revolution in retail and consumer products
Intelligent automation is transforming both industries in unexpected ways…
How innovation is driving success in the confectionery sector
Innovation is driving success in the busy but creative confectionery sector
Seeking fresh solutions to your supply chain and logistics challenges?
What goes on behind the scenes in any retail environment may not be seen by many but is a massive operation requiring streamlined logistics solutions.
Are you ready to export?
While many exported British products are aimed at European customers, a looming no-deal Brexit is causing many to look to new and emerging markets in the face of the uncertainty this is causing.
Sustainability – don’t stand still
Is plastic packaging your friend or foe? Are you making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and an opportunity for brands and retailers to make a difference to the planet and your bottom line.
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