Masterclass: how to capitalise on the universal appeal of mayonnaise
As the UK’s favourite condiement, mayonnaise is currently worth over £232m and makes up 25% of category purchases. Sales soared during the recent pandemic, but have recently plateaued as the market returns to normal. However, the category is still 13% ahead of pre-pandemic figures. Here, Hellmann’s reveals the trends in the market and what retailers can do to maximise the condiment’s sales.
How to achieve profitability in grocery e-commerce
Despite an increase in volumes during the pandemic, one of the biggest challenges in e-commerce grocery is profitability. Discover the innovative solutions offered by Scandinavian grocers.
Young consumers identified as key to surviving the HFSS tsunami
Learn how young consumers are the key to unlocking success in a post-HFSS world.
Masterclass: why shoppers are falling back in love with tomatoes
Despite now commanding £211m in sales value in the UK, the ambient tomato category has suffered in the past from a lack of game-changing innovation and investment. However, Italian brand Mutti shows how the category’s resurgence since 2021, sparked by a shift in consumer behaviours, is seeing the market reinvigorated and causing UK consumers to fall in love with tomatoes once more.
2022 Consumer Trends in Sustainability in partnership with Kraft Heinz
Learn how consumers want brands to act more sustainably. Three-quarters of consumers expect brands to do more about sustainability.
Why local could be the future of grocery
Having kept us fed and safe so brilliantly during the pandemic, our supermarkets and their teams are again battling a fresh wave of challenges from the current supply chain and cost of living crises. So how can the Power of Local help?
Succeeding on Amazon is essential for health and beauty brands
In the UK, Edge by Ascential expects Amazon to overtake Boots parent firm Walgreens Boots Alliance to become the top health and beauty retailer by gross merchandise value (GMV) sales by 2026.
3 Steps to Owning Your Digital Strategy and Customer Relationships
Third-party delivery partners were a must for grocers during the pandemic. Such relationships allowed retailers to stay afloat, offer an in-demand service to customers, and hold onto valued clients in volatile times.
Are online shopping opportunities set to dominate grocery post-pandemic?
2021 saw up to 80% of customers in the UK ordering their groceries online and the UK grocery industry is changing like never before.
The Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
Sustainable CPG: The Complete Guide To Making Your Business Regenerative
In an era of world change, businesses need to understand how to form a circular economy and be regenerative. But how? Read SAP’s step by step guide to achieving this goal.
Technology transformation for food manufacturers: Where to start
With the world seemingly at a crossroads, the megatrends that were once 25 years away have been brought to the fore in a matter of months. The rate at which businesses must now adopt technology is only increasing. This scene presents itself amid continued reports of supply chain challenges, labour shortages and heightened costs. Download the report below to gain insights into understanding the need for technology transformation.
Recruitment, retention and resilience: How can grocery build a workforce fit for the future?
From Brexit to burnout, to ageing workers and the rise of digital commerce, grocery faces a perfect storm of pressures when it comes to recruitment, retention and building in relevant skills across its workforce.
Hit Refresh. The return of the shopping experience post-pandemic
The Covid-19 pandemic has changed the shopping experience profoundly, forcing grocery retailers to place a new focus on hygiene, adapt their stores, and invest heavily online. The response has been radical and effective, with rewards to match.
Masterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
The new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022
In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.
How self-service can help scale e-grocery click and collect
The current driver shortage in the UK could trigger a trend to push up the costs of all forms of deliveries, including for e-groceries.
Delivering promotional excellence in grocery and convenience retail
Promotions can be a double-edged sword. Done well, they can be among your most powerful revenue drivers. But poorly executed and they seriously impact the customer experience -jeopardising sales and revenue targets.
Volume vs Efficiency: How data science is evolving sampling, fast!
In 2021 the Triyit community answered millions of questions every month - giving honest, detailed feedback about their product sampling experiences, whilst sharing unique insights into their shopping habits, lifestyle and personal influences.
Which grocery brands are winning on Amazon UK and Tesco.com?
The formula for growing eCommerce sales is simple: get more eyeballs on your product pages, then get more of those eyeballs to convert.
Dealing with the new squeezed middle
The squeeze on both consumers and the food and beverage supply chain is very real, so how can businesses identify areas to make savings, beyond the more obvious?
The 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.
Why the food industry must act now to protect and grow biodiversity
While 79% of people in the UK are now concerned about the negative impact humans are having on the planet and its biodiversity, many are focused on plastic pollution and fossil fuels, with very few shoppers realising that one of the major causes is the industrial food model.
Grocery Industry Cheat Guide with Forrester Insight
Grocery has changed dramatically over the past 18 months, but even beyond this, pre-existing conditions, such as digitalisation and e-commerce, have challenged brands.
A new model for retailers to reach net zero
Reaching net zero by 2040 is an ambitious target for UK retail. It will require a root and branch review of operations and a deep understanding of the impact these changes will have.
Going the last mile for your online customers
While the creation of an online storefront and the subsequent processing and shipping of orders has become common for retailers, the distribution and fulfillment logistics of running an efficient online grocery-delivery business is very different, and far more complex than other market sectors.
The future of sampling
Nothing beats the feeling of getting something for free! This feeling is something that brands can benefit from and the reason that sampling is an integral strategy for today’s brand marketeers.
How FMCG brands can win search at 7 online retailers
Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation.
How grocery can stay GDPR compliant after Schrems II
The Schrems II decision will have a great impact on international commerce among companies doing business with the European Union (EU). The consequence of not paying attention to Schrems II could literally mean a partial or complete shut-down of data transfers between EU and non-EU countries, which could impact the bottom line of any company.
Five tips for communicating well during a product recall
The pandemic has super-charged consumer interest in where food comes from and how it is produced. A new Grocer Vision report explores how manufacturers can respond to increased demand for traceability and transparency.
Consumer goods in a crisis: YouGov’s International FMCG/CPG Report 2021
The Covid-19 pandemic has created both challenges and opportunities in the fast-moving consumer goods/consumer packaged goods sector, drastically impacting consumer shopping behaviour and consumption habits globally.
Sampling aside, what else is influencing consumers to try something new?
With a rapidly growing, fully representative community of over 1,000,000 UK consumers, every year Triyit delivers millions of targeted, in-home sampling experiences.
Plastic and the pandemic: Consumer priorities in a changing world
Plastic has re-emerged during the pandemic as a useful material for keeping people safe. Yet with the public still caring deeply about the scandal of plastic waste, how are businesses responding?
5 ways to make your brand more authentic in the Covid landscape
Making your brand more authentic is a sure fire way to engage with consumers in 2021. After a year of Covid chaos, people are looking for authenticity in the brands they engage with: shopping more locally, choosing brands that show they stand for something and supporting those that show consistency and clarity in their messaging and visuals.
Know your customer: how sales data can boost convenience profits
Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. As lockdown eases, suppliers need detailed customer data for this burgeoning channel
YouGov Consumer Profile Peek: People who’ve bought alcohol to watch sports at home
YouGov is a global provider of analysis and data generated by consumers in over 55 markets. Using Profiles, our audience profiling platform – which gives you access to hundreds of thousands of variables on consumer behaviour from 350,000 UK consumers – we’ve delved into the profile of people who’ve recently drunk alcohol from shops to watch sports at home.
Pandemic power rankings: which products have out-performed their category?
The pandemic has rapidly altered consumer behaviour: demand has shifted from basic survival necessities to stocking up on creature comforts, with brands needing to adjust their offerings to meet these changing needs.
Grocery’s ultimate guide to growth
Covid-19 brought forward new purchase habits and behaviours. Post-pandemic, many shoppers will likely continue opting for the convenience of buying groceries online. To adapt quickly and grow sustainably, grocers need to be available to their shoppers anywhere, anytime and on any device.
What has been the real impact of Covid-19 on grocery retail?
The survey of leading retailers in the UK and France delves deep behind the headlines to offer fresh statistics, essential insight and real-life examples from people working across the sector
The implications of going out of stock are much bigger than you think
We found it takes an average of 9-10 days to recover search placement when a product is out of stock for 2+ days on both Amazon and Tesco.com
Have fun, be authentic, do good: how fmcg brands can build genuine connections with young people
Young shoppers are rewriting the rules of engagement for fmcg brands. A new Grocer Vision report explores the values and behaviours driving today’s young adults – and how brands can build meaningful connections with them.
Trends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
How brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
What is driving the growth of UK coffee sales?
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.
Five reasons why wholesale online needs your attention
When thinking about reaching your potential in the wholesale channel, how much consideration are you giving to B2B eCommerce?
Squaring the circle: how food and drink manufacturers can unlock the value of the circular economy after Covid-19
The pandemic has created a compelling new business case for the circular economy. A new Grocer Vision report explores what this means for food and drink – and how manufacturers can build circularity principles into their post-Covid recovery.
How have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
The Grocer’s Guide to Free-From and Plant-Based supplement
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
Find out why plant-based & dairy-free is set for even more explosive growth
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
Get your free future of food & drink report
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
Business behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
How to maintain availability during stockpiling
How are retailers making their supply chains more agile, flexible, efficient and fit for the new digital age?
How to capitalise on the booming no and low alcohol category
Heineken UK offers guidance to help businesses grow their no and low alcohol sales
What’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
Guide
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