Merchandising matters. We might be buying more chocolate and sweets online, but the impulse channel still accounted for £3.3bn in confectionery sales in the past year.
Any brand looking to win share of this competitive market needs to know their buyers. Here’s a handful of some of the most influential buyers in the industry.
The UK economy has at last outgrown the crisis. How did the recession change what shoppers buy?
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We’re buying more confectionery online - a stat we reveal in the first of a new series of digital reports.
The past year hasn’t been easy for canned & ambient. Value slipped 0.6% while volumes fell by 2.7%…
How long can home baking continue to rise? Has own label stolen a greater slice of the market? Submissions deadline: 27 June
Free-from is one of grocery’s great success stories. Worth just £173.5m five years ago, the category is now valued at a whopping £355.1m.
There’s been a flurry of launches of products containing so-called ‘superfoods’. So are we on the cusp of a superfood revolution? Submissions deadline: 13 June
We suspect some environmental NGOs would like to shrink British farming…