Winner: Plenish
Plenish has become a dominant force in health and wellness over the past decade. Its cold-pressed juices, health shots, and plant-based m*lks tap rising consumer demand for minimally processed products free from artificial ingredients.
In the past year, the brand has sponsored Channel 4’s breakfast programming, run a multimillion-pound out-of-home campaign, overhauled the recipe of its plant-based m*lk, and added a line fortified with vitamins and minerals.
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Sales are soaring as a result. RSV of Plenish’s plant-based m*lks is up 68% to £22.3m, while its juice shots have grown by 224% to £11.6m [NIQ].
Plenish’s entry was “comprehensive”, “compelling” and backed with data showing “demonstrable success”, our judges said. They were equally impressed by its ability to win across both the alt dairy and juice shot categories.
Shortlisted:
- Daily Dose
- Hip Pop
- Mogu Mogu
- Pepsi
- Plenish
- The Turmeric Co
- Trip
- Unrooted Drinks
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Currently readingThe Grocer Gold Awards 2025: Plenish wins Soft Drinks Brand of the Year
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