Winner: Waitrose
Waitrose breezed its way to being named the best supermarket for customer service once again. It widened the gap over its rivals to pick up a formidable 20 store of the week awards, up from 16 in the previous 12 months. Its nearest rival, Tesco, managed just 11.
Across the year, Waitrose was dominant in almost every element of the Grocer 33 mystery shop – it got the highest average score for store standards, shop floor service, store layout and checkout experience.
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Waitrose’s win tally was the same as second and third place combined, with Tesco’s 11 wins edging out Sainsbury’s in third with nine. Waitrose’s only blip was for car parks, where Tesco’s average score was higher.
Asda showed a clear improvement, boosting its weekly wins from two to five over the course of the year, while Morrisons only managed three – down from 12 last year.
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Currently readingThe Grocer Gold Awards 2025: Grocer 33 - Service
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