Co-op is bringing bold flavours, fuss-free formats and quick convenience to the picnic table this summer with the launch of its summer 2025 own-label range. Spanning nearly 100 new and returning SKUs, the lineup caters to everything from spontaneous picnics to back-garden barbecues.
With Brits hosting barbecues on 114.9 million occasions in 2024 – the highest since lockdown and up 9.2% year on year – and 20.6% of shoppers now prepared to spend £75 or more per occasion, the retailer is leaning into convenience, quality and bold flavour to drive seasonal growth. Key new launches includes Hot Honey Pork Belly Slices, a flavour tipped to be this year’s breakout trend, and Beef Smashed Burgers with a gluten-free crumb and Hot Smoked Tandoori Salmon Fillets.
This year’s launch comes with a focus to suit the on-the-spot get-togethers and everyday summer grazing, with standout picky-bits launches such as Sriracha Dinky Pork Pies, Ham Hock Croquettes and Feta & Honey Parcels. Also new for the hot weather are additions to Co-op’s frozen range, including Amarena Cherry & Mascarpone Gelato and a Fairtrade-certified ‘Sweet as Can Bee’ Choc & Honey cones.
Co-op is tapping into a growing demand for interactive, customisable lunchtime options with its new format of dip & dunk wraps. The launch includes Gunpowder Dip & Dunk Indian Chicken Wrap, Cheeseburger Wrap with Burger Sauce Dip and the Margherita Inspired Pizza Wrap & Dip. And pushing further into the premium lunchtime market, it has added three seasonal sandwiches to its Irresistible range.
As shoppers continue to trade up to more premium offerings, the rollout will be supported by promotions including ‘3 for 2’ on picnic food and ‘2 for £5.50’ on BBQ meats
Barbecue
Hot Honey Pork Belly Slices
£4/310g
Hot honey pork belly slices with a smoky paprika and honey rub and honey drizzle sauce.
Hickory BBQ Beef Brisket Burnt Ends
£5/360g
Slow cooked and smoked over hickory wood chips, and served with a hickory barbecue sauce.
Irresistible Honey & Wholegrain Mustard Pork Sausages
£3.60/400g
Coarse cut and seasoned with honey and tangy wholegrain mustard. Made with outdoor bred British pork.
Irresistible Ultimate Burger
£4.75/two-pack
Made with prime cut rib, brisket and chuck.
Beef Smashed Burgers
£3.50/four-pack
A thinner patty for crispy edges with gluten-free crumb and seasoning.
Teriyaki Chicken Kebab
£3.50/300g
Chicken kebabs in a sweet, sticky and savoury teriyaki glaze with miso and honey.
Tikka Chicken Sizzler
£4/350g
Chicken sizzle steaks marinated in tikka spices and yoghurt, topped with herbs and spices.
Tandoori King Prawns
£4.25/140g
King prawns in a sweet and spicy Tandoori-style marinade.
Hot Smoked Tandoori Salmon Fillets
£5.75/180g
Hot smoked, skin-on, farmed salmon fillets with a Tandoori-style marinade and parsley. Responsibly sourced fish.
Picky bits
Irresistible Cheese & Habanero Chilli Pinwheels
£3.50/88g
Irresistible Sriracha Dinky Pork Pies
£4/200g
Irresistible Feta & Honey Parcels
£3.50/100g
Ham Hock Croquettes
£4/192g
Shredded smoked ham hock and Irresistible vintage cheddar, blended with a parmesan fondue sauce and savoury hash brown pieces. Coated in golden breadcrumbs.
Irresistible Aioli Dip with Garlic & Pesto
£2.50/170g
Irresistible Bruschetta Platter
£4.25/150g
Lunch
Irresistible Margherita Inspired Pizza Wrap
£4.35
Cheeseburger Wrap with Burger Sauce Dip
£4.25
Gunpowder Dip & Dunk Indian Chicken Wrap
£4.25
Irresistible Ham Hock & Hot Honey Sandwich
£4.35
Irresistible Chicken, Ibérico Cheese & Roast Red Pepper Sandwich
£4.35
Irresistible Egg and Truffle Mayo & Black Pepper Sando
£4.35
Crisps
Irresistible Posh Prawn Cocktail Crisps
£1.70/150g
Flavoured with prawn, paprika and lemon seasonings.
Irresistible ‘Nduja and Hot Honey Crisps
£1.70/150g
‘Nduja sausage and spiced honey seasoning.
Mexican Burrito Tortilla Chips
£1.25/180g
Garlic Bread Tortilla Chips
£1.25/180g
Available from late July
Frozen
‘Sweet as Can Bee’ Choc & Honey Cones
£2.85/4x76g
Chocolate and honeycomb flavour ice cream, caramel sauce and honeycomb pieces.
‘Sweet & Swirly’ Candy Floss Cones
£2.85/4x76g
Candyfloss flavoured ice cream, strawberry sauce and strawberry sugar pearls.
Irresistible Amarena Cherry and Mascarpone Gelato
£4.75/355g
Crafted in Veneto, Italy – a luxury Italian twist on a cheesecake recipe with layers of creamy mascarpone gelato, almond biscotti crumbs and fruity Amarena cherries.
Tropical Sorbet and Coconut Ice Cream
£2.65/900ml
Tropical sorbet and coconut ice cream with a tropical sauce.
Drinks
Al Fresco
£7.50/75cl
A chilled red wine featuring an AI-generated label.
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