Protein is one of grocery’s big success stories, but the landscape is shifting rapidly. So, what will it take for retailers and brands to stand out from the crowd? In this exclusive webinar, experts will reveal how to navigate evolving consumer demands to unlock the next phase of growth.
Protein is one of grocery’s biggest success stories of recent years. But with success comes plenty of competition – and the risk of oversaturation.
As retailers keep expanding ranges and suppliers launch high-protein versions of anything from pasta to seasoning, it’s harder than ever for products to stand out from the crowd.
Consumer needs are also evolving at pace. The days when protein equalled ‘gym bro’ are long gone. Today, mainstream shoppers are buying protein for a variety of reasons, from satiety to metabolic health. The rise of GLP-1 medications in particular has created a powerful new group of consumers prioritising high-protein, nutrient-dense products to support appetite changes and preserve lean mass.
So, how can retailers and brands sustain protein growth and unlock the next opportunity?
For this Grocer Vision webinar, we are bringing together experts from Holland & Barrett, Danone, EMPWR Nutrition Group and Mintel for a deep-dive into the protein trend and protein buying habits. We’ll explore how shopper behaviour is changing and what different audiences want and need from protein in 2025 and beyond. We’ll also pinpoint how protein fits into the wider healthy eating debate, investigate the importance of plant-based options and examine the changing dynamics between brands and own label.
Plus, you’ll get the chance to put your questions to our experts.
Click here to register now to join us at 11am on Wednesday 30th July
Meet the panel:
Rachel Chatterton, director of product, Holland & Barrett
Rachel began life as a food buyer at Sainsburys looking after categories such as soft drinks, confectionery and crisps. Her career continued at Pret a Manager as a category buyer, and her next 6 years at Starbucks Coffee, creating beverage strategies before setting up an innovation function within EMEA leading beverage development for 43 countries including opening their flagship roastery in Milan. Rachel held the position of Head of New Product Development for M&S. In 2022 Rachel joined Holland and Barrett to lead the development and transformation of the H&B food and beverage offer.
Zack Cunningham, head of category & commercial planning (Dairy) at Danone UKI
Zack Cunningham is the head of category & commercial planning (Dairy) at Danone UKI. With over nine years of experience at Danone, Zack has held various roles across strategy, category and commercial, having also managed the Tesco Dairy and Plant based business for a number of years. He has a strong background in business development locally and globally, having previously worked at VetPlus, where he set-up their first North American subsidiary in Atlanta, Georgia. In his spare time Zack is a keen runner and tennis fanatic, having completed a number of marathons in recent years.
Eliot Holmes, EMPWR Nutrition Group
Eliot Holmes brings over 20 years of experience in the food and drink industry, having worked with some of the UK’s most iconic brands, including Coca-Cola and Müller. In 2019, he joined FULFIL Nutrition as one of the first members of the UK commercial team, playing a key role in the brand’s rapid growth to the No.2 position in the category and its eventual acquisition by Ferrero. A long-time advocate for the mainstream potential of the protein category, Eliot now leads the UK retail strategy for EMPWR Nutrition Group, a global leader in co-developing, designing and manufacturing premium protein bars for leading healthy snack brands and retailers.
Jonny Forsyth, senior director of Mintel Food & Drink
Jonny spends most of his time presenting to clients about the strategic opportunities and trends that will shape the future of the food and drink industry. His recent insights explore what Gen Z and 55+ consumers mean for brands and how companies should adapt to a more health-aware but information-overloaded consumer. His recent opinion piece in The Grocer argued that a consumer desire for added fibre will soon overtake protein-mania. Jonny has been at Mintel for 17 years and regularly appears on CNBC and BBC to discuss major industry news.
Julia Glotz, moderator
Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.
Register now to join the Grocer Vision webinar on 30th July at 11am.
