Reckitt agrees $4.8bn sale of Essential Home business

Core Reckitt Powerbrands

Expected to complete by 31 December 2025, the sale to private equity firm Advent International is a ‘significant step forward’ in Reckitt’s strategic turnaround plan, according to the firm

Reckitt has inked a deal to divest its Essential Home business – including brands such as Cillit Bang and Air Wick – at an enterprise value of up to $4.8bn.

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