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As consumer choice returns, brand values will remain important

In such unusual times, businesses have been forced to make quick decisions

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How customer-focused marketing has helped guide our priorities

Learning from previous recessions, the brands that succeed will be the ones that maintain marketing investment

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‘Business as usual’ - build, as well as adapt, your company

It’s essential that current innovations are not in conflict with companies’ fundamental business principles

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How decisive changes and a clear brief help in challenging times

Furloughing staff is a decision no one has taken lightly. Those that remain must try to turn the ship around

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How small brands can stay in touch and get creative during lockdown

Nothing could prepare a small business for this – but we need to keep positive, says Rubies in the Rubble founder Jenny Costa

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Joe Lycett’s Hugo Boss jab is a warning to businesses: know your place

The recent furore surrounding Hugo Boss sends an important message of self-awareness to all businesses

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How finding the right business structure has set us up for the next stage

This is my last column for The Grocer, so I’m reflecting on how much I’ve enjoyed it and how much I’ve learned

2020 diary

My 10-year challenge: how the past decade has changed the way we work

Much has changed in 10 years, from technology to the attitude we take towards our careers

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Unexpected benefits: how our café brought us joy… and insight

The café mirrors my experience of the whole Rude Health journey – full of spontaneity, serendipity and determination

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Don’t underestimate the drive and talent of the student workforce

Today’s graduates aren’t ‘workshy, selfish and greedy’ as many headlines would have you believe

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Sky executive and England cricketer join Leadership Symposium speaking lineup

This year’s Leadership Symposium lineup will include former England cricketer Matt Prior and Sky business leader Fiona Ball 

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Team talk: how our brainstorm revealed an appetite for change

One of my favourite parts of working at Rude Health is our Culture Club

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Mistakes are crucial to business success: embrace and learn from them

I’d suggest that you don’t start a business if mistakes weigh heavily on you

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How do you ask for a pay rise? Top tips from the Top New Talent Summer Social

We assembled an expert industry panel to share their top career tips on everything from how to maintain a work/life balance to their favourite interview questions

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It’s not all about short-term sales: build slowly if it suits you

Short-term goals can work, but focusing on your foundations will provide longer-term success