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Playing chicken: poultry category report 2019


The standoff over the EU is putting the British tradition of the chicken dinner on the line

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Failure to rise: home baking category report 2019


Home baking sales are sinking as Brits bake less often. So can premium launches tempt bakers to pick up their whisks again?

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Full of, not free from: free-from category report 2019


Today’s free-from products are shouting as much about what they do contain as what they don’t

A Green Shave: Focus On Male Grooming 2019

A green shave: male grooming category report 2019


In the era of Hugh’s war on plastic, how are brands innovating to keep up with more sustainability-minded shoppers?

Top Products

Each year we analyse over 100 grocery categories to find out which brands come out on top.