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Category reports
Home-working chic: beauty & suncare category report 2020
Coronavirus has forced much of the UK indoors. So how will the beauty market manage when there’s no reason to get dolled up?
The clean-eating BBQ: barbecue category report 2020
The time of the ‘dirty’ burger is over. Consumers are seeking out cleaner, more sustainable and more exotic fare for their BBQs
The rise and fall: bottled water category report 2020
Bottled water has crashed to earth after five years of solid growth. Can it, like Craig David, stage a comeback?
Magic act: dairy drinks category report 2020
Dairy drinks are pulling tricks out of their hats to tempt ever more demanding shoppers, who are looking for multiple benefits
Doctor’s orders: snack bars category report 2020
In the 1970s, Mars first claimed its bars helped you ‘work, rest and play’. Today, snack bars are rekindling those health associations
The bad guy: juices & smoothies category report 2020
While it may not be a poison apple, juice has become a villain thanks to a flurry of negative press. How is it fighting back?
Never mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation
The next margherita? Pizza category report 2020
A kiwifruit pizza may have caused outrage, but it’s on trend. Because consumers are lapping up healthier, vegan fare
Smooth criminal: tobacco category report 2020
The smooth taste of menthol cigarettes will soon be illegal. How is big tobacco fighting back?
Scaring the giants: vaping category report 2020
Brits are ditching cigarettes in favour of specialist vaping devices. That’s got big tobacco running scared
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