Category reports

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The Covid school lunch: kids’ lunches category report 2020

Concerns about hygiene, health and the future of free school meals may mean more kids return to class with packed lunches

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Business lunch of the future? Adult lunchbox category report 2020

Lunchbox occasions were falling before Covid-19 reared its head. That looks set to change as wary workers head back to the office

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Don’t try this at home: hygiene category report 2020

Phew! Brits have ignored Trump’s advice to inject bleach, but their cupboards are full of the stuff as they fight Covid-19 with cleaning

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A fair future? Fairtrade category report 2020

Fairtrade products have boomed during the pandemic. But as a recession looms, will consumers continue to buy into ethics?

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The new night out? Big night in category report 2020

Stuck-at-home consumers are tiring of scratch cooking and looking to treat themselves. So which categories are benefiting?

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Domestic energy: energy category report 2020

Shoppers are turning to energy drinks to help them concentrate on work, fuel up for home workouts and power through lockdown


Holiday in a bottle: oils category report 2020

Brits may not be jetting off to sunny climes any time soon, but a growing number are using oils to create holiday moments at home


The new ice age: frozen foods category report 2020

Sales of frozen food shot up when lockdown was announced – and have remained high. So what challenges does this present?


Decisions, decisions… Healthy snacking category report 2020

Housebound Brits have a wealth of tasty snacks to choose from. What are better-for-you options doing to grab people’s attention

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Immunity to your door: healthcare & supplements category report 2020

As the pandemic makes Brits ever more concerned about their health, a growing number are going online for a vitamin boost