Asda has once again delivered the cheapest basket in this week’s Grocer 33 pricing survey, but its rivals are catching up.
At £72.24, Asda was just 1.4% ahead of Sainsbury’s (£73.26), 2% cheaper than Tesco (£73.69), and beat Morrisons (£74.95) by 3.8%.
Asda was exclusively cheapest on 10 SKUs including the tortellini and tomato & mascarpone sauce, the curry kit and diced chicken breast. It also had the cheapest Febreze fabric spray and make-up wipes.
Meanwhile, second-placed Sainsbury’s ran 12 price promotions – more than any other retailer. All seven of its exclusively cheapest lines were down to Nectar Prices.
Third-placed Tesco was just 43p behind Sainsbury’s. Similarly, all five of its exclusively cheapest items were due to Clubcard promotions.
Read more:
-
Asda Huyton Liverpool wins best inner-city supermarket in Grocer 33
-
Asda GSM Lee Keeling on turning round its Huyton inner city store
-
What is The Grocer 33 and how does it work?
Morrisons came further behind with a basket that was £2.71 more expensive than Asda’s. But the results change dramatically when accounting for multibuy promotions, including for Morrisons More Card users. With a total of 10 multibuys this week, Morrisons’ basket would be £68.44 on a pro-rated basis, moving from fourth to first place.
Way behind the pack was Waitrose, which was 15.3% pricier than Asda and offered just one cheapest item, thanks to a promotion on Itsu gyozas.
Overall, the price war among the major mults has narrowed the gap to leader Asda. Tesco, Sainsbury’s and Morrisons each had a basket that was at least 4.1% cheaper month on month, while Asda’s basket was up 2.7% on last month.
In terms of SKUs, red pepper had the biggest price rise across the basket. The average cost of a loose pepper rose by 26% from 55p to 69p year on year.
Our basket overall cost 1.4% less than a month ago and 1.4% more than last year.
No comments yet