Asda GSM Lee Keeling on turning round its Huyton inner city store

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The winner of our store of the week has battled crime and overcome poor store standards

Tell me more about Huyton. What’s trade like? We have a lot of housing estates around the store, so people treat us almost like a big corner shop. They tend to pop in four or five times a week for things like milk and a newspaper. It means we have high footfall, with a lower basket spend. There are probably 5,000 extra customers a day coming to this store than you might see at another local store. Our challenge has been to tease those customers who just come in for a newspaper to buy a sandwich as well.

 

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