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Asda sweeps two out of two lowest price wins at start of Grocer 33 year
By Elinor Zuke2025-07-11T07:46:00
After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it left off
Asda’s investment in lowering prices was evident from several angles. Its basket cost 5.1% less than it would have done a year ago and boasted 15 exclusively cheapest items, including a clear lead on Birds Eye chicken quarter pounders.
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