All My Alternative CV articles
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Profiles
The Coconut Collab’s Zoe Fox on Borough Market, UPF and cows
‘UPF plays such a huge role in today’s health issues, particularly obesity and the pressure that puts on the NHS’
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Profiles
Cheeky Panda CEO Julie Chen on massages, bamboo and Pho
‘Shelves are still dominated by legacy brands, leaving consumers with limited choice’
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Profiles
Itsu CEO Julian Metcalfe on Bowie, discounts and elderly French nudists
’It’s no walk in the park, but it is captivating and often fun’
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Profiles
Pooch & Mutt CEO Paul Dennison on Whippets, Space Odyssey and fake £50 notes
‘More honesty and openness from the start would help build lasting, long-term buyer relationships’
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Profiles
White Rabbit CEO Nick Croft-Simon on micro-managing, skaters and pizza
‘I had a phobia of the wind when I was a kid. I was convinced I’d get blown away’
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Profiles
Beyond Belief Brewing’s Freddie Ugo on pasta beer, sustainability and wizards
‘It’s honestly like being in a science lab, we’re constantly testing and trying new surplus base malt recipes’
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Profiles
Booker’s Karen Poole on podcasts, Christmas and diversity
‘There’s nothing better than being in the development kitchens with colleagues reviewing products. You can’t taste on Teams’
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Profiles
Paragon Brands MD Chris Jones on flights, supplier portals and Aperol Spritz
‘My bugbear is online supplier portals – they are seemingly designed to be unintuitive and make life harder than it needs to be’
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Profiles
Bol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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Profiles
Wafflemeister’s Rikos Leong-Son on challenger brands, Star Wars and waffles
‘The biggest reward is seeing people eating your product out and about and having a huge smile their face’
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Profiles
Astonish CEO Howard Moss on Sky Sports, price wars and Mongolia
‘I feel privileged each day to work in a role which feels more like a hobby’
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Profiles
Jubel’s Harry Neale on stacking shelves, ski trips and supply chains
‘The biggest frustration as a smaller, fast-growing brand is trying to navigate your way around enormous supply chain systems’
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Profiles
Edgewell’s Katharine Goodchild on sailing, archaeology and Cyndi Lauper
‘Between balancing work and home life with my twin girls, I sometimes wish I really did have eight arms!’
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Profiles
Charlie Bigham’s Rupert Willday on mistakes, coffee and fluorescent lighting
‘I don’t think we should worry about awkward moments too much. You just have to embrace them, laugh, and move on’
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Profiles
Pip Organic’s Karen O’Flaherty on health, Mandarin and flying cockroaches
‘As a female founder I am involved in Buy Women Built and Women in Wholesale and I am really passionate about supporting women in industries that have traditionally been difficult to break into’
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Profiles
Birds Eye’s Anna Owen on playlists, peas and purpose
‘There’s a myth that frozen food is somehow second-rate when it’s actually such a fantastic choice’
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Profiles
Wholegood’s Carl Saxton-Pizzie on cats, EastEnders and administration
‘When the deal was finalised, I experienced a solid two minutes of joy – then went back to work’
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Profiles
Holy Moly co-founder Tom Walker on buyers, delists and Clintons
‘It doesn’t feel like a job. It’s my baby, my passion, it’s all I do and think about’
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Profiles
ByRuby’s Milly Bagot on public pools, store layouts and fish pie
‘It’s rewarding when we’ve helped people through tricky times – when cooking is the last thing on their mind’
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Profiles
PETA UK’s Dawn Carr on moths, veganism and Taylor Swift
‘I’d love to help Taylor Swift engage her legion of fans in taking action for animals’