All My Alternative CV articles
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ProfilesHayman Distillers MD James Hayman on exports, MJ and British brands
‘I am concerned that the government does not appreciate the value of British-owned businesses’
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ProfilesWho Gives A Crap’s Jessica Hook on Dolly, rescue dogs and tipsy job interviews
‘I foster rescue dogs and live with a whole menage of different animals at home (ranging from sheep to tortoises) so my threshold for chaos is quite high!’
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ProfilesLa Vie CEO Nicolas Schweitzer on lardons, dragons and sweaty Metros
‘I sell plant-based lardons and have a lot of fun doing it’
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ProfilesTwo Chicks CEO Anna Richey on cockroaches, Kylie and Cluedo
’I would love to see Erewhon or an equivalent in the UK’
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ProfilesLost Sheep Coffee’s Stuart Wilson on The Goonies, deep pockets and David Brent moments
‘Unless you have investors or very deep pockets, it can be incredibly hard to get through the door’
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ProfilesHoly Moly MD Peter Oden on Prince, expenses and Seth Rogen
‘Being good and adding value is my purpose in life’
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ProfilesDiageo’s Declan Hassett on licensing, German berries and Levi Roots
‘When great ideas hit restrictions or get tied up in lots of back-and-forth, it can slow things down’
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ProfilesFrood CEO Frida Redknapp on East 17, modelling and UPFs
’Every “no” gets you one step closer to the right opportunity’
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ProfilesPiccolo’s Bronwyn Hawker on UPF, slow trains and baby broth
’It’s great to see healthier snacks, fewer ultra-processed foods and more nutritious lunch options becoming mainstream’
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ProfilesBooker’s Alex Edwards on steak, F1 and wedding videos
‘We have 22 master butchers currently working at Booker – almost 25% of the UK’s total’
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ProfilesGymkhana MD Ishen Paran on Oatly, Go-Ape and Sri Lankan prawn curry
’What happens on team awaydays, stays on team awaydays – although I now very strongly advise against 2am bike rides.’
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ProfilesJus-Rol MD Tim Clifford on smiles, Nigella and Pepsi Max
‘Being a small business enables us to nurture our team members and provide opportunities for them’
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ProfilesOne Stop’s John Miller on pet geese, crime and Chumbawamba
‘It’s upsetting and frustrating to see stores dealing with retail crime and antisocial behaviour’
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ProfilesRodd’s founder Will Lenney on YouTube, Lewis Hamilton and mini-golf
‘We’ve been figuring out the retail world as we go, learning loads, and having a good laugh along the way’
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ProfilesDr Will’s CEO Liam White on ketchup, Nando’s and shelf space
‘It’s always worth it in the end – but it can be a long road to get there sometimes!’
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ProfilesFox’s Burton’s Companies’s Jo Harwood on graduates, Swayze and chablis
‘I’d like to see greater visibility of the career opportunities available in grocery for school leavers’
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ProfilesDash Water CEO Alex Wright on dyslexia, sleepwalking and persistence
‘Sometimes you have to pause or shelve a genuinely good initiative because it isn’t the right priority at that moment’
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ProfilesLove Sum Dumplings co-founder Sandy Tang on birds, 999 and Dragons’ Den
‘Bao bun’ literally means bun bun – imagine ordering a ‘bread bread sandwich’
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ProfilesMüller’s Deborah Carlin on Oasis, spreadsheets and making a difference
‘Small steps in the right direction are much better than giant leaps in the wrong direction’
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ProfilesFlorette’s Polly Davies on food waste, NPD and odd shoes
‘As an industry we all need to take more risks to move categories on and inspire more mealtimes’





