All My Alternative CV articles
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ProfilesParagon Brands MD Chris Jones on flights, supplier portals and Aperol Spritz
‘My bugbear is online supplier portals – they are seemingly designed to be unintuitive and make life harder than it needs to be’
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ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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ProfilesWafflemeister’s Rikos Leong-Son on challenger brands, Star Wars and waffles
‘The biggest reward is seeing people eating your product out and about and having a huge smile their face’
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ProfilesAstonish CEO Howard Moss on Sky Sports, price wars and Mongolia
‘I feel privileged each day to work in a role which feels more like a hobby’
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ProfilesJubel’s Harry Neale on stacking shelves, ski trips and supply chains
‘The biggest frustration as a smaller, fast-growing brand is trying to navigate your way around enormous supply chain systems’
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ProfilesEdgewell’s Katharine Goodchild on sailing, archaeology and Cyndi Lauper
‘Between balancing work and home life with my twin girls, I sometimes wish I really did have eight arms!’
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ProfilesCharlie Bigham’s Rupert Willday on mistakes, coffee and fluorescent lighting
‘I don’t think we should worry about awkward moments too much. You just have to embrace them, laugh, and move on’
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ProfilesPip Organic’s Karen O’Flaherty on health, Mandarin and flying cockroaches
‘As a female founder I am involved in Buy Women Built and Women in Wholesale and I am really passionate about supporting women in industries that have traditionally been difficult to break into’
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ProfilesBirds Eye’s Anna Owen on playlists, peas and purpose
‘There’s a myth that frozen food is somehow second-rate when it’s actually such a fantastic choice’
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ProfilesWholegood’s Carl Saxton-Pizzie on cats, EastEnders and administration
‘When the deal was finalised, I experienced a solid two minutes of joy – then went back to work’
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ProfilesHoly Moly co-founder Tom Walker on buyers, delists and Clintons
‘It doesn’t feel like a job. It’s my baby, my passion, it’s all I do and think about’
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ProfilesByRuby’s Milly Bagot on public pools, store layouts and fish pie
‘It’s rewarding when we’ve helped people through tricky times – when cooking is the last thing on their mind’
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ProfilesPETA UK’s Dawn Carr on moths, veganism and Taylor Swift
‘I’d love to help Taylor Swift engage her legion of fans in taking action for animals’
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ProfilesWild Thingz founder Fliss Newland on Trump, cowboys and oysters
‘I find it sad that the majority of what we all shop for is manufactured by 10 huge corporations’
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ProfilesTracklements’s Liz Cuff on VHS, chilli jam and marketing budgets
’‘Tracklements exists to make meals more delicious – and that’s a pretty great reason to get out of bed in the morning’
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ProfilesNew Covent Garden Market Authority’s Wanda Goldwag on flowers, Concorde and TP
’I am proud to be able to act as an ambassador both for the market and for the incredible array of fresh produce and flowers our tenants source from all over the world’
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ProfilesSuntory’s Tom Bell on Ribena, rats and Robin Hood
‘I love sport and we get to work with some of the best athletes in the world through Lucozade so that’s a work perk enough for me’
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell
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ProfilesMüller’s Gemma Hancock on dairy, diversity and The Loco-motion
‘When we started Women in Müller back in 2020, it was born out of frustration that it seemed so much harder for women to break through into leadership roles’
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ProfilesDreamsake’s Matt Brunault on Japan, Italian and Westerns
‘Sake still feels very new in this country. I know we have to build it brick by brick, bottle by bottle’