All New product development articles
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NewsDóttir Icelandic skyr launches into UK market with Waitrose listing
The product is made in Iceland using an original Icelandic skyr recipe traditionally passed from mother to ‘dóttir’ (daughter)
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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NewsM&M’s adds Cookie Dough flavour to lure younger shoppers
The treats feature a ‘deliciously soft cookie-dough flavour centre’
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsInch’s confirms Reserve ‘premium’ apple cider launch
The Grocer broke the news of Inch’s Reserve’s forthcoming rollout earlier this year
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NewsPoppets undercuts Cadbury with 30% cheaper mini eggs
Poppeggs are solid milk chocolate mini eggs with colourful sugar shells
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NewsPowerade eyes ‘Plus’ functional line extension
It is unclear which added functional benefits Powerade would seek to add under a ‘Powerade Plus’ line extension
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NewsRio Mare expands portfolio with premium tuna fillets launch
The premium Italian brand said the tuna fillets were positioned to drive ‘premiumisation within the shelf-stable seafood category’
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NewsWindmill Organics adds non-HFSS protein puffs and kombucha
‘Protein and functional drinks remain two of the most dynamic areas in grocery,’ said Windmill Organics
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026
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NewsAstonish unveils 11 homecare lines with ‘uplifting fragrances’
The launches comprise an advanced floor cleaner, a tropical-inspired collection of cleaning products and two seasonal disinfectant fragrances
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NewsDove continues NPD spree with Body + Mind Serum Body Wash lineup
The range comprises Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk
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NewsBirds Eye launches ‘crunchier’ reformulated fish fingers
Birds Eye said the reformulations strike a better balance ‘between crumb and succulent, flaky 100% white fish fillet’
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NewsKerrygold launches spreadable variant with olive oil
The latest addition to the Kerrygold range blends rich Irish grass-fed butter with olive oil, water and salt
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NewsRibena adds zero added sugar Summer Fruits NPD
The flavour joins a Ribena lineup that includes Blackcurrant, Strawberry and Pineapple & Passion Fruit
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NewsBirds Eye expands Steamfresh range with rice and noodle dishes
Each meal is non-HFSS and provides at least one of shoppers’ recommended 5 a day
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NewsGut health soda brand Poppi to make UK debut
The sodas are low in sugar and calories, made with real fruit juice and contain added prebiotics
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NewsBorough Broth adds non-UPF frozen bone broth cubes
The innovations are billed as a healthier alternative to stock cubes
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NewsLittle Moons TikTok fans face off to decide next mochi flavour
The winning Little Moons variant will launch via Gopuff in April
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NewsBirds Eye teams up with Sauce Shop for chicken wings launch
Packs feature a sachet of sauce for ‘at-home customisation’