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Edgy sells. But can retailers stock it?
By Ben Martin2026-11-10T17:15:00
From sour sweets to snortable caffeine, provocative branding is building to get people talking, but the real test is whether it can earn a lasting place on the shelf, says Ben Martin, founder and creative director at Royal Flush
Every generation has found new ways to irritate the one before, and today that rebellious streak is finding its way into some increasingly unconventional consumer products.
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