Welcome to The Grocer’s entrepreneurs hub. Here you’ll find the best of our coverage on the UK’s thriving food startup scene as well as tips and advice for entrepreneurs and early-stage fmcg brands. Discover plenty of free resources as well as a selection of our premium articles for Gold and Platinum members


Eating insects is healthy. Can a Welsh duo make it cool?

Vexo brings to mind hip brands like Beyond Meat and Impossible Burger

Huel Mint Chocolate

Huel teaches important lessons about failure and the value of trial and error

The university of life has provided Huel founder Julian Hearn with a number of lessons

sainsburys taste of the future POS

Startups rejoice: true innovation in food & drink is finally starting to pay

The received wisdom that used to deter startups from aiming high is no longer relevant, says startup coach Fleur Emery


Sainsbury’s calls brands to pitch for Taste of the Future bay space

Sainsbury’s launched Taste of the Future at the end of June as the latest phase in its Future Brands programme

Tara and Jason Co-founders of Bread & Jam

Bread & Jam Festival to run food and drink ‘speed dating’ pitch event

An eight-strong panel of investors will invite food and drink SMEs to a round-robin of 10-minute face-to-face meetings

Biotiful Dairy

Tesco incubator scheme champions gut health and seltzer trends

The grocery giant has announced the nine small fmcg businesses that will take part in its 2019 development programme

Whole Foods bakery

Whole Foods to host product pitch day for startups

Attendees for the day will be shortlisted from brands that post an image of their product on Instagram

sainsburys local aisle promo

Sainsbury's to introduce incubator bay for small suppliers

The move appears to be the next phase of Sainsbury’s Future Brands initiative

kineta foods

How is Brexit impacting food and drink startups?

Brexit is proving a costly and damaging exercise for many small businesses, but the entrepreneurial spirit prevails


Direct hit: how to make direct-to-consumer selling pay

D2C businesses are all the rage among consumers, startups and established brands alike. But do the numbers stack up?


Sustainable confectioner Doisy & Dam secures £750k cash boost

The brand will use the funding to drive further NPD and PoS marketing

Young brand start up market

Your business idea isn't ready until you've taken the plunge

‘I’ve got lots of ideas, but I don’t know which one to do’ is something I’ve heard from more than one aspiring startup

rahul kale

Former Typhoo sales director to support small brands with export agency

Exporting is Great will offer support to challenger brands amid Brexit uncertainty

business woman working on computer

Female-founded businesses are being let down by investors

The investor community has some catching up to do on gender diversity, says Kerstin Robinson, co-founder of Nix & Kix

Pollen and Grace bar

Pollen & Grace reach out for £350k amid new listings

Pollen & Grace has launched the funding drive ahead of new regional listings, which will see it expand into 55 Tesco and 50 Co-op stores in May

propercorn 300k nice wine

Propercorn founders back £300k boost for Nice canned wine

“Nice is quality wine that has mass market appeal and is 100% recyclable, which made it a no-brainer to Sainsbury’s.” said development manager for Future Brands Tom Elliot


Hands-off launches like RXBar reflect increasing hunger for ‘independent’ brands

Acting like a nascent business allows big companies to create the impression they’re keeping pace with innovation

Holiday beach

Time for a break: how a holiday can be a business milestone

If you can leave for more than a week without causing the business stress, then you are out of the startup phase


Gato & Co secures £200k cash boost after rejecting Dragons

Seven new investors have backed the pudding supplier in the new funding round

Corners crisps

Healthier crisps startup Corners lands Sainsbury’s listing

The brand this week rolled out four heat-popped SKUs via Sainsbury’s Future Brands initiative