Jeff Webster 3

Where are the working-class startups?

The startup scene is still a world of privilege, as working-class entrepreneurs struggle with a lack of funding – and often a lack of confidence, too. How can the industry break the taboo?

liquid death

It’s a miracle: how water brand Liquid Death is valued at $1.4bn

Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands

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sainsburys future brands

Sainsbury’s restructure folds Future Brands incubator into product development team

The restructure comes as part of Sainsbury’s Next Level strategy, unvieled by CEO Simon Roberts in February

Little Moons

Little Moons has shown it isn’t immune from growing pains

The mochi ball ice cream maker is having a wobble, its first since a viral TikTok post sent sales stratospheric in 2021

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Dozens of women-led brands in the spotlight at Whole Foods Market

Deliciously Ella, Little Moons, and Neom are amoung 55 women-led brands highlighted by Whole Foods Market

Surreal_GroupShotHand

Surreal’s startup ‘branter’ over Sainsbury’s listing grates

If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand? 

Moth-91-1 (1)

My Alternative CV: Moth’s Rob Wallis on tinnies, admin and S Club 7

Moth founder Rob went from hand labelling tinnies to being stocked in Waitrose, Tesco, Sainsbury’s and Morrisons

Annabel Thomas Photo credit_ Maik Ahlers for Nc’nean 1

How Annabel Thomas built sustainable scotch brand Nc’nean

As her organic, sustainably made, small-batch spirit rolls into Waitrose, Nc’nean founder Annabel Thomas talks cutting carbon emissions, eschewing age statements and being a woman in whisky

1. Marley Dog Dining

Petfood startup Marleybones lands listing in Whole Foods Market

The online brand will roll out fresh meals and dry treats from Thursday (1 February)

KM Pura

Sustainable babycare brand Pura names Katie Morris as sales director

She joins the fast-growing Pura to oversee its global sales strategy, about eight months after it made its US debut

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