Range Previews

  • Supermarket Easter ranges 2021

  • Range preview: Sainsbury’s Easter 2021

  • Range preview: Morrisons Easter 2021

  • Range preview: Waitrose Easter 2021

  • Valentine’s Day 2021: what are in the dine in for two deals at the supermarkets?

  • Range preview: Asda Veganuary 2021

  • Veganuary 2021: the new ranges coming to supermarkets

  • Range preview: Tesco Veganuary 2021

  • Range preview: Aldi Veganuary 2021


Co-op to extend Honest Value brand with 33 new lines


The new additions include protein, produce, dairy, frozen and impulse lines

Sainsburys Aldi price match

Sainsbury’s apes Tesco with launch of Aldi Price Match campaign


The supermarket has today launched Aldi Price Match, having reduced the price of around 250 staple grocery products


‘Arcane’ rules on own label driving up food waste


Many food charities are unable to access own-label food

pork crackling launch

Ocado to rebrand own-label packaging and driver uniforms


The first rebranded product was quietly listed on the Ocado site this week

Little Smiles Nappy Pants size 4

M&S launches first own-label baby care range


The 19-strong Little Smiles range includes nappies, baby wipes, bubble bath, cotton wool balls and body lotion

asda lollies packaging

Asda extends cull of on-pack cartoon characters in sugar clampdown


Retailer is to remove characters from ice-cream, confectionery and milk products


Aldi drops vegan Valentine’s Day deal prices to match Morrisons


Aldi dropped the price of two of the plant-based menu items 

CORE Vanilla Ice Cream (002)

Confex launches 300-strong catering own-label range Core


Confex has also announced plans to downsize its head office from its current location in Moreton-in-Marsh


Morrisons undercuts Aldi with cheaper vegan Valentine’s Day dine-in deal


Morrisons’ deal will cost £15 and include a starter, main, two sides, dessert and a bottle of fizz for two

Waitrose lower prices

Waitrose continues price cuts with reduced own label lines


Waitrose has cut the price on more than 200 own label lines by an average of around 15%

UNP Co Op 39731 CoOp - Leeds University Union.010

Co-op cuts branded and own-label prices and adds new Honest Value range


Co-op has cut prices on 300 products which include fruit and veg, fresh meat, rice, pasta, coffee and toilet roll