Border Biscuits
Analysis and FeaturesTrading up, treating and preparing for HFSS regulations: 10 charts that explain UK attitudes to biscuits
Brits love a biccie. But with new HFSS rules looming, research shows shoppers are worried reformulation will affect taste. It also reveals which regions and age groups are the biggest biscuit eaters, what varieties are most popular – and why we love a premium option