Spring into the Easter holidays with Tesco’s 2024 NPD launches. From medieval festive simnel cakes to a cutesy chocolate cubes, the retailer has also released two new free-from Easter eggs for a gluten, wheat and milk free treat.

But does Tesco’s short but sweet Easter collection have the zest to outshine its rivals’ seasonal treats? Unwrap what’s new here:

Chocolate Easter Cubes


£5/six pack

Six individual chocolate sponge cakes filled with chocolate flavoured buttercream, covered with milk chocolate, and topped with an edible festive decoration.  


Easter Cookies


£1.30/five pack

Five cookies with milk chocolate chunks and colourful sugar-coated chocolate beans for crunch.


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Simnel Cake Bar



Lightly spiced fruit cake, layered with marzipan and a toasted marzipan topping.


Finest Simnel Cake



All butter fruit cake with juicy sultanas, raisins, and glacé cherries, lemon peel and orange edge around layered marzipan.


Read more on Easter:


Free From Chocolate Egg With Buttons



Choc egg and buttons with rice syrup and rice starch. Gluten, wheat and milk free, suitable for vegans.


Free From White Chocolate Crunch Egg



Choc egg with rice syrup, rice starch and gluten free cocoa rice balls. Gluten, wheat and milk free, suitable for vegans.