Asda is using the summer of football to push at-home ’fakeaway’ occasions, as evening and late-night kick-offs create a fresh opportunity to tempt shoppers away from pricier takeaways. With cost pressures still shaping how people spend, the retailer’s limited-edition range is built around easy, shareable and value-led options for sofa viewing – from a revamped Takeout Club deal to family-sized pasta bakes and even US, Mexico and Canadian-inspired crisps.