Household names and challenger brands alike are gearing up to capitalise on Veganuary.

Each year, thousands of individuals around the world pledge to give up meat and dairy for 31 days, with help and meal inspiration from the Veganuary charity.

Businessman and co-founder of the Veganuary mission Matthew Glover also owns chicken alternative brand VFC, which kicks off our list of new plant-based products hitting shelves in January 2024


VFC  Chick'nm mince 1 re

VFC has brought four new products to market this month in honour of Veganuary. The brand is expanding both its freezer and chiller range, with listings hitting Asda, Morrisons and Sainsbury’s.

Its meat alternatives are made with pea or soy protein.

The new SKUs are:

  • Chick*n Mince (£2.50)
  • Chick*n Sausages (£2.80)
  • Cook in Bag Chick*n Fried Rice (£3)
  • Cook in Bag Chick*n Curry (£3)

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Beyond Meat

Beyond Meat veganuary campaign

For Veganuary 2024, Beyond Meat has launched new marketing campaign ‘Taste You Can Believe In’, as well as three new foodservice items:

  • Beyond BBQ Stack Meal at Wetherspoon
  • Bacon Plant at Honest Burger
  • Beyond Pepperoni at Pizza Hut restaurants

No new launches into supermarkets this January, however the entire Beyond Meat range is price cut to £3 in Tesco, Sainsbury’s, Waitrose, Ocado & Morrisons.


La Vie

la vie plant-based ham

La Vie has launched its new plant-based ham into the UK market for the first time with an exclusive listing at Tesco (rsp: £3/ 100g).

The new smoked and non-smoked hams have five times less saturated fat than pork ham, said the brand.

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walkers crisps vegan unbelievable unreal flavour

Walkers has added a trio of limited-edition vegan crisp variants for Veganuary: Flame Grilled Steak; Grilled Cheese Toastie and BBQ Pork Ribs.

All three variants are HFSS compliant and are claimed to offer “authentic meat and cheese flavours” without the use of animal-derived ingredients.

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Ben and Jerry’s

Ben&Jerrys_S'mores_Oat of this Swirled_04.01.24_4

Ben & Jerry’s is expanding its Sundaes range with new non-dairy oat milk based ice cream tub.

The NPD flavour ’Oat of this Swirled’ is based on the popular American s’more flavours including toasted marshmallow, chocolate and biscuit.

Available from 4 January at Tesco, Asda, Sainsbury’s, Morrisons, Ocado, Co op (rsp: £5.50/427ml tub).

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Shicken Teriyaki Kebab Skewers


Shicken is launching its new Teriyaki Kebab Skewers (rsp: £9.99/960g) in Costco this month as the brand gears up for a year of expansion across the UK, Europe and US.

It is made with a blend of soya, wheat, and pea proteins to create a “succulent chargrilled chicken-like texture” says the brand. 



Gails—Christmas—Squash and Sage Challah 2—Base Grey—9671

High street bakery Gail’s has launched new Crispy Squash and Sage Challah for Veganuary 2024 - a plant-based sandwich featuring a crispy squash fritter, chipotle aioli, avocado salsa and cabbage slaw all in a sweet challah bun.

The chain has also announced a partnership with British oat brand MOMA to use its Barista Professional oat drink in hot beverages from 10 January.


Modern Milkman


Online grocery delivery service Modern Milkman has two new plant-based milk alternatives for Veganuary 2024. 

Strawberry Oat M*lkshake by Oato (rsp: £1.50 per pint) and Fresh Barista Soya by Good Company (rsp: £1.25 per pint), both sold and delivered in reusable glass pint bottles.


Dunkin’ Doughnuts

DUNKIN Vegan 12 Box

Dunkin’ UK has launched a line-up of vegan alternatives to its classic doughnuts flavours

Original Glazed, Boston Crème and Strawberry Rainbow (each rsp: £2.35) are available now across its 30 locations in the UK.


THIS Isn’t Chicken or Mince

This isnt chicken mince

Plant-based meat company This has launched new This Isn’t Chicken Breast (rsp: £3.50/180g pack of two) exclusively in Tesco now and This Isn’t Beef Mince (rsp: £3/280g) in Morrisons from 8 January.

The brand is also set to team up with Brewdog for a limited edition Veganuary menu item - claiming Europe’s first skin on vegan chicken wings. Available in BrewDog bars, restaurants and hotels for 25p a wing. The plant-based wings are made of soy and pea protein and have a seaweed-based crispy skin.

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Little Moons Refreshos


Little Moons is adding a new Blood Orange & Pink Grapefruit variant to its Refreshos range of vegan-friendly sorbet balls. The mochi brand has rolled the new flavour into Asda and Morrisons (rsp: £5/six balls).


Sunny & Luna Gnocchi

Sunny & Luna Spinach Gnocchi Lifestyle Pack Shot

Sunny & Luna has launched its Spinach & Cauliflower Gnocchi made with over 50% fresh vegetables and 1 of your 5-a-day. Launching into Planet Organic and Selfridges, as well as via rapid delivery on Zapp (rsp: (£5.99/350g).


Oggs Mega Caramel Cupcakes

OGGS Mega Caramel Cupcakes Lifestyle

Plant-based cake brand Oggs has launched its new ‘cruelty free cakes’. Mega Caramel Cupcakes are made using Oggs’ chickpea aquafaba - a plant-based alternative to eggs. They are hitting shelves in Sainsbury’s and Asda stores (rsp: £2.35).


Crave Birthday Bisco’s

crave birthday biscos vegan

Free-from snacking brand Crave has launched new free from and vegan golden sandwich biscuits Bisco’s filled with a vanilla cream and sprinkle centre. Available in Sainsbury’s now (rsp: £3.50/ 130g).


Tesco Plant Chef

tesco plant chef vegan plantbased veganuary 2024

Tesco has expanded its vegan Plant Chef range, including:

  • 2 Meat Free Southern Fried Fillets (rsp: £2.50/250g)
  • Hot & Spicy No-Chicken Strips (rsp: £2.10/180g)
  • 2 Katsu Style Veggie Crispbakes (rsp: £1.75/260g)
  • 4 Spicy Bean Burgers (rsp: £2.10/454g)


Aldi Plant Menu

aldi plant menu Vegan Range veganuary 2024

Aldi has launched 12 new additions to its Plant Menu range for Veganuary 2024.

  • Corn Dogs (£1.99, 180g)
  • No Chicken Pieces (£2.49, 280g)
  • Strawberries & Cream Vegan Ice Cream Cones (£1.99, 4 pack)
  • Hazelnut & Praline Vegan Ice Cream Cones (£1.99, 4 pack)
  • Vegetable Tempura Fritters with a Black Rice Vinegar Dip (£1.99, 150g)
  • Spicy Sweetcorn Fritters with a Sweet Chilli Dip (£1.99, 150g)
  • Veggie Bites (£1.99, 160g)
  • Smoked No Salmon Slices (£2.99, 100g)
  • Mushroom Bolognese (£2.39, 380g)
  • Coronation Chickpea Curry (£2.39, 380g)
  • Vegan Croissants (£1.89, 360g)
  • Vegan Pain-au-Chocolat (£1.89, 360g)


Pollen & Grace

pollen and grace ready meal vegan

Vegan food-to-go brand Pollen & Grace has expanded into ready meals launching a trio of plant-based recipes: Rich Aubergine & Lentil Moussaka; Saag Aloo Potato Pie; and Thai Red Vegetable Curry (rsp: £4.95-£5.50/400g).

The meals have rolled into Co-op, Ocado, Booths and Amazon.

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Subway’s Plant Picante

Subway vegan

Subway’s latest vegan offer is the Plant Picante. The sandwich features a hot and spicy plant patty, crispy onions, plus Sweet Onion and Garlic & Herb Sauces  – topped with either American-style cheese or vegan cheeze for a 100% plant-based option. It will hit stores on 10 January.


Greggs Vegan Steak Bake

Greggs Vegan Steak Bake

Greggs has relaunched its Vegan Steak Bake for Veganuary 2024, two years after the immensely popular product was discontinued.

The hot pastry – which is a meat-free version of its core Steak Bake product and replaces beef with Quorn mycoprotein pieces – was first introduced on a temporary basis in January 2020, as a follow-up to the launch Greggs’ Vegan Sausage Roll.

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Costa x Bosh

Plant Based Saucy Chicken Fajita Wrap_Plant-Based Crackin’ Ham and Cheeze Toastie_January 2023

Costa Coffee has teamed up with Bosh to extend its plant-based product range for Veganuary, including:

  • Plant-Based Saucy Chicken Fajita Wrap (from £4.75)
  • Plant-Based Crackin’ Ham & Cheeze Toastie (from £3.75)
  • Plant-Based Smashin’ Sausage Bap (from £3.75)
  • Caramelised Biscuit Rocky Road (from £2.60)
  • Double Chocolate Cookie (from £2.45)

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Chickee Eggs

Mummy Meagz chickee eggs

Mummy Meegz has unveiled Chickee Eggs, a vegan alternative to Cadbury’s Easter staple Mini Eggs, the brand says.

Available at The Range and online via Goodness Goodies and Amazon, Mummy Meegz Chickee Eggs will retail at £2.49.


Galaxy Vegan

Mars Vegan

Mars Chocolate Drinks & Treats has unveiled a new addition to its vegan-friendly alternatives to its core Galaxy range.

The fruit & nut bar is gluten-free, dairy-free, and made with hazelnut paste, raisins and roasted hazelnuts.

It will roll out in a multiserve 100g bar and a single 40g bar. The brand is also planning to extend its Galaxy Vegan Salted Caramel bar into the 40g format to make it more accessible for shoppers who want to snack on the go.

Available in Morrisons from 22 January.


Better Nature Smoky Tempeh


Better Nature has launched a Smoky Tempeh for Veganuary to cater to growing demand for health and versatility in the meat-free category.

The new tempeh variant (rsp: £3.29) is made with naturally fermented whole soybeans and seasoned with smoked salt, and can be pan-fried or baked.

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Marigold Popcorn Plus

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Nutritional yeast maker Marigold has inserted itself into the healthy vegan snack market with Popcorn Plus.

It uses its Engevita ‘nooch’ to create a cheesy flavour, while remaining plant-based.


Squeaky Bean

squeaky bean

Squeaky Bean has launched its first frozen ingredients range with Seasoned Chicken Style Pieces and Steak Style Strips.

The meat alternative pieces have been designed to cater for meat-free shoppers looking for quick and versatile frozen products and can be cooked from frozen in three minutes.

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