• Skip to main content
  • Skip to navigation
Site name
Site name
Special Offer:
£1 a week
Mast navigation
  • Sign in
  • Register
  • Team Access
  • Subscribe
Search The Grocer
Menu
Close menu
  • Home
  • Retail & Wholesale
    • Back to parent navigation item
    • Retail & Wholesale
    • Aldi
    • Asda
    • Iceland
    • Lidl
    • Marks & Spencer
    • Morrisons
    • Ocado
    • Sainsbury's
    • Tesco
    • The Co-op
    • Waitrose
    • Convenience
    • Discounters
    • Farm Shops & Delis
    • High Street
    • Online
    • Rapid Delivery
    • Specialist Retailers
    • Supermarkets
    • Wholesalers
  • Products & Suppliers
    • Back to parent navigation item
    • Products & Suppliers
    • Product Categories:
      • Back to parent navigation item
      • Product Categories:
      • Alcoholic drinks
      • Bakery
      • Cereals & breakfast
      • Cheese
      • Chicken & poultry
      • Chocolate
      • Confectionery
      • Crisps, nuts & snacks
      • Dairy
      • Fish
      • Fresh produce
      • Frozen
      • Household
      • Meat
      • Own Label
      • Sauces & condiments
      • Seasonal
      • Soft drinks
      • Vaping
      • Vegan & plant-based
      • World foods
    • Suppliers
  • People
    • Back to parent navigation item
    • People
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Apprentices
      • Career Advice
      • Celebrities
      • Community
      • Diversity & Inclusion
      • Entrepreneurs
      • Generation Z
      • Industrial action
      • Labour crisis
      • My Alternative CV
      • Pay & Jobs
      • Power List
      • Royals
      • Training & Development
    • Grocer Jobs
  • Reports & Data
    • Back to parent navigation item
    • Reports & Data
    • Category Reports
    • KVI Price Tracker
    • The Dairymen
    • Rankings
      • Back to parent navigation item
      • Rankings
      • Top Products
      • Britain's Biggest Brands
      • Britain's Biggest Alcohol Brands
      • Big 30 Wholesalers
      • OC&C Global 50 Suppliers
      • OC&C150 Suppliers
    • The Grocer 33
      • Back to parent navigation item
      • The Grocer 33
      • Price Comparison Surveys
      • Mystery Shopper Surveys
      • Store of the Week
    • The Grocer Vision
      • Back to parent navigation item
      • The Grocer Vision
      • Promotional Features
      • Whitepapers
      • Webinars
      • Guide To
    • Lumina Intelligence
  • Topics A-Z
    • Back to parent navigation item
    • Topics A-Z
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Cost of living crisis
      • Crime
      • Deposit Return Schemes
      • Finance
      • Government & Regulation
      • Health
      • Inflation
      • Loyalty
      • Marketing
      • Mergers & Acquisitions
      • New Product Development
      • Sourcing
      • Supply chain
      • Sustainability & environment
      • Technology
      • Ultra Processed Foods
      • Vaping
      • A-Z all topics
    • Content by type:
      • Back to parent navigation item
      • Content by type:
      • Analysis & Features
      • Category Reports
      • Comment & Opinion
      • Guide To
      • Grocer 33
      • Interviews
      • KVI Price Tracker
      • News
      • Podcasts
      • Profiles
      • Promotional Features
      • Promotional Videos
      • Range Previews
      • Rankings
      • Webinars
      • Whitepapers
  • Events
    • Back to parent navigation item
    • Events
    • The Grocer Gold Awards
    • LIVE: Retail Week x The Grocer
    • The Grocer New Product & Packaging Awards
    • The Convenience Awards
    • World Agri-Tech Innovation Summit
    • Food & Drink Expo
    • Farm Shop & Deli Product Awards
    • Farm Shop & Deli Retailer Awards
    • Webinars
  • Ask iA (beta)
  • Subscribe now
  • Home
  • Retail & Wholesale
      • Aldi
      • Asda
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Ocado
      • Sainsbury's
      • Tesco
      • The Co-op
      • Waitrose
      • Convenience
      • Discounters
      • Farm Shops & Delis
      • High Street
      • Online
      • Rapid Delivery
      • Specialist Retailers
      • Supermarkets
      • Wholesalers
    • The Wholesale Group's Mabel Volkswagon ID Buzz
      The Wholesale Group to showcase own-brand range in UK-wide tour
    • M&S Food Hall
      M&S Food switches from Booker to DCS for branded non-food supply
  • Products & Suppliers
      • Product Categories:
        • Alcoholic drinks
        • Bakery
        • Cereals & breakfast
        • Cheese
        • Chicken & poultry
        • Chocolate
        • Confectionery
        • Crisps, nuts & snacks
        • Dairy
        • Fish
        • Fresh produce
        • Frozen
        • Household
        • Meat
        • Own Label
        • Sauces & condiments
        • Seasonal
        • Soft drinks
        • Vaping
        • Vegan & plant-based
        • World foods
      • Suppliers
    • walkers crisps dry january ad
      PepsiCo eyes relaunch of Walkers Baked as sales slide
    • Neal Woods_Portrait picture
      John West UK appoints new commercial director
  • People
      • Popular topics:
        • Apprentices
        • Career Advice
        • Celebrities
        • Community
        • Diversity & Inclusion
        • Entrepreneurs
        • Generation Z
        • Industrial action
        • Labour crisis
        • My Alternative CV
        • Pay & Jobs
        • Power List
        • Royals
        • Training & Development
      • Grocer Jobs
  • Reports & Data
      • Category Reports
      • KVI Price Tracker
      • The Dairymen
      • Rankings
        • Top Products
        • Britain's Biggest Brands
        • Britain's Biggest Alcohol Brands
        • Big 30 Wholesalers
        • OC&C Global 50 Suppliers
        • OC&C150 Suppliers
      • The Grocer 33
        • Price Comparison Surveys
        • Mystery Shopper Surveys
        • Store of the Week
      • The Grocer Vision
        • Promotional Features
        • Whitepapers
        • Webinars
        • Guide To
      • Lumina Intelligence
    • pasta
      Pasta changes shape: trends in pasta & sauce 2025
    • MAIN_GettyImages-2223557095 copy_0001
      The end of cheap choc? Trends in chocolate 2025
  • Topics A-Z
      • Popular topics:
        • Cost of living crisis
        • Crime
        • Deposit Return Schemes
        • Finance
        • Government & Regulation
        • Health
        • Inflation
        • Loyalty
        • Marketing
        • Mergers & Acquisitions
        • New Product Development
        • Sourcing
        • Supply chain
        • Sustainability & environment
        • Technology
        • Ultra Processed Foods
        • Vaping
        • A-Z all topics
      • Content by type:
        • Analysis & Features
        • Category Reports
        • Comment & Opinion
        • Guide To
        • Grocer 33
        • Interviews
        • KVI Price Tracker
        • News
        • Podcasts
        • Profiles
        • Promotional Features
        • Promotional Videos
        • Range Previews
        • Rankings
        • Webinars
        • Whitepapers
  • Events
      • The Grocer Gold Awards
      • LIVE: Retail Week x The Grocer
      • The Grocer New Product & Packaging Awards
      • The Convenience Awards
      • World Agri-Tech Innovation Summit
      • Food & Drink Expo
      • Farm Shop & Deli Product Awards
      • Farm Shop & Deli Retailer Awards
      • Webinars
  • Ask iA (beta)
  • Subscribe now
  • More from navigation items

All the supermarket Easter ranges of 2024

1
All the supermarket Easter ranges of 2024
  • 1
    All the supermarket Easter ranges of 2024
  • 2
    Eggs, cookies and hot cross bun cheddar: what’s new for Easter 2024?
  • 3
    Chocolate dogs and fruity eggs in Aldi’s Easter range 2024
  • 4
    Salty chocolate eggs and buns with a twist: Morrisons Easter range 2024
  • 5
    Co-op hops on bizarre hot cross bun trend in Easter range 2024
  • 6
    Egg-spresso Martini and Flossy the Cow: M&S Easter range 2024
  • 7
    Hot cross chicken and fried egg panna cotta: Sainsbury’s Easter 2024
  • 8
    Hot cross buns meet panettone in Waitrose’s Easter range 2024
Waitrose Media Edit Spring 2024_Bakery Shot_Landscape
Range Previews

All the supermarket Easter ranges of 2024

By The Grocer2024-02-01T15:30:00+00:00

  • No comments

Each year, we give you a preview of the new Easter ranges before they land on supermarket shelves. Select a range from the list below or click the drop-down menu above.

Read more Easter:

  • Mega-egg trend dominates Easter NPD launches

  • Aldi invites shoppers to design an Easter egg to sell in stores

  • Cocoa prices skyrocket ahead of Valentine’s Day and Easter


To see the latest own-label news, insight and analysis, click here. 

Topics

  • Bakery
  • Confectionery
  • Easter
  • New product development
  • Own label
  • Ranging and merchandising
  • Seasonal
  • Supermarkets
  • No comments

All the supermarket Easter ranges of 2024

  • 1
    Waitrose Media Edit Spring 2024_Bakery Shot_LandscapeCurrently reading

    All the supermarket Easter ranges of 2024

  • 2
    Deliver-Woof Easter Egg 3

    Eggs, cookies and hot cross bun cheddar: what’s new for Easter 2024?

  • 3
    Easter-Egg-Lifestyle-Image

    Chocolate dogs and fruity eggs in Aldi’s Easter range 2024

  • 4
    J8865_Group_Shot_V1-2[2]

    Salty chocolate eggs and buns with a twist: Morrisons Easter range 2024

  • 5
    MAN-086917-005-Hot Hot Hot x Buns

    Co-op hops on bizarre hot cross bun trend in Easter range 2024

  • 6
    Flossy The Highland Cow

    Egg-spresso Martini and Flossy the Cow: M&S Easter range 2024

  • 7
    panna-cotta sainsburys

    Hot cross chicken and fried egg panna cotta: Sainsbury’s Easter 2024

  • 8
    WP_MEDIAEDITSPRING2024_633174_HotHoneyHatchlings_02_HIGH

    Hot cross buns meet panettone in Waitrose’s Easter range 2024

No comments yet

Sign in to comment on this article

Not logged in before? Register for FREE guest access today.

You will be able to:

  • Read more stories
  • Receive daily newsletters
  • Comment on stories

Register Now

Advert

Related articles

  • walkers crisps dry january ad

    PepsiCo eyes relaunch of Walkers Baked as sales slide

  • Elise Smith - English Cheesecake Company

    My food & drink job: Elise Smith, NPD technologist, English Cheesecake Co

  • The Wholesale Group's Mabel Volkswagon ID Buzz

    The Wholesale Group to showcase own-brand range in UK-wide tour

  • M&S Food Hall

    M&S Food switches from Booker to DCS for branded non-food supply

  • squeaky bean salmon style flakes NPD

    Squeaky Bean launches vegan Salmon Style Flakes

  • The Radnor Fruits Disney Stitch range

    Radnor Fruits teams up with Disney for Lilo & Stitch drinks

More from Range Previews

  • Dip n Dunk Turkey Wrap_01

    Mexican croquettes and brie truffle honey pizzas: Co-op Christmas range 2025

  • Sainsbury_s Taste the Difference Desserts - Christmas 2025

    Irish coffee tira-merry-su, anyone? Sainsbury’s Christmas range 2025

  • COOP served meal range

    Co-op launches new ready meal range and £7 dine-in deal for two

  • Asda-Christmas-Lookbook-2025-Page-36-Exeptional-Melt-and-Reveal-Dessert

    Fondue, pâté and a gingerbread takeover: Asda Christmas range 2025

  • Fillet of Beef Wellington £195 2.1kg

    M&S launches Christmas 2025 range featuring Tom Kerridge Collection

  • W_CHRISTMAS25_NO.1THENUTCRACKER_D_HIRES

    Limoncello mince pies and pigs in blankets quiche: Waitrose Christmas range 2025

Digital Edition

The+Grocer+current+issue

  • Digital Edition
  • Download the app
  • Stockists
  • About Us
  • Advertise
  • Contact Us
  • A to Z of all subjects
  • Subscriptions
  • RSS Feeds
  • Features list
  • Previous Issues
  • Stockists
  • Apply to reuse our content
  • Corrections & Clarifications
  • Related websites
  • Retail Week
  • Convenience Store
  • Forecourt Trader
  • Lumina Intelligence
  • Other William Reed Brands

Site powered by Webvision Cloud