All Smirnoff articles – Page 2
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News
Smirnoff gambles on black to take on rivals
Diageo Great Britain is revamping its Smirnoff Black No. 55 vodka to pose a greater threat to rivals Stolichnaya and Absolut as consumer demand for premium vodkas increases.Diageo has decided to reflect in the packaging the fact...
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Smirnoff Ice invests £4m
Diageo has launched a £1m ‘text and win’ promotion for Smirnoff Ice as part of a £4m summer campaign for the brand.The promotion – in which thousands of Smirnoff Ice branded four-pack fridges are up for grabs, as well as weekend breaks –...
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Smirnoff Ice has cool ads
Smirnoff Ice TV ads are soon to be launched in the UK by Diageo Great Britain as part of a £4m media spend on the brand over the next three months.The first advert in the campaign, ‘Garden,’ will be launched on April 11 on both terrestrial and...
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Smirnoff sells with a Diamond Geezer
Smirnoff is launching the second in its £3m ‘Not the Usual’ ad campaign in a bid to boost Christmas sales of the number one UK spirit brand. The ad is called ‘Diamond’ and will debut at the cinema, starting this week at screenings of‘Alfie’,...
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Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
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smirnoff rival
>>A monthly look at the most promising newcomers in key grocery categories. this month: frozen foodn Whyte and Mackay is relaunching Vladivar Vodka in a bid to challenge Diageo’s mighty...
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News
Smirnoff Ice takes to can format
Rosie Davenport Diageo is expanding Smirnoff Ice and Smirnoff Ice Black into cans in a direct attack on its brewing rivals. The ready-to-drink (RTD) brand will be launched in a 300ml format in June to complement the current bottled range....
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News
Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Smirnoff Black Ice states its Crystal Clear difference
Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...
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Smirnoff Ice hits TV
Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...
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Smirnoff kicks off new ads
Employees' fantasies of cutting their boss down to size are the central theme of the latest Smirnoff ad. The latest in the If Smirnoff made' series goes on air tonight (Saturday) during The Premiership with Des Lynam. It shows what might happen...
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If Smirnoff made pet food'
"At a party, a crowd is gathered round a Weimaraner dog raconteur. He tells amusing stories, plays the piano and sings. The ad closes on the Smirnoff logo and the slogan: If Smirnoff made pet food.' It's a great ad, capturing the whole essence of...
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News
Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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Smirnoff boss goes to AD
Smirnoff president Kim Manley has been lured to Allied Domecq Spirits & Wine to take up the board position of chief marketing officer. Manley had been with Smirnoff since January 1998. Previously he was marketing director of UDV Australia for three...
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