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Diageo backs mid-strength with Gordon’s, Smirnoff and Captain Morgan launches
By James Beeson2026-09-14T09:24:00
The 20% abv spirit drinks were a response to moderation trends including ‘zebra striping’ and ‘coasting’, Diageo said
Diageo has thrown its weight behind the emerging mid-strength spirits category with a trio of new launches from Gordon’s, Smirnoff and Captain Morgan.
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