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Why supermarkets are getting behind organic food & drink
By Rob Brown2026-06-02T10:55:00
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
Times are tight for many. According to the ONS, the cost of living in the UK has surged more than a fifth since 2023. Although the reasons – the usual suspects of war, climate change, Donald Trump’s tariffs, et cetera – persist, not everyone’s drawing in their belts.
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