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Waken teams up with Tesco as part of ‘Rylan’s Big Kiss’ push
By Daniel Selwood2026-06-02T10:26:00
Source: Waken
More than 32,000 promotional bottles have rolled out into Tesco as part of Waken’s wider campaign, ‘Rylan’s Big Kiss’
Oral care disruptor Waken has launched a major in-store retail media activation with Tesco, using neck-tagged Whitening Mouthwash bottles featuring TV and radio presenter Rylan Clark.
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