Doritos has appointed chef Gordon Ramsay as the new global partner for its foodservice venture, Doritos Loaded.
Built around the brand’s flavoured tortilla chips, Doritos Loaded looks to transform the snack into a meal topped with different proteins, sauces and seasonings, that can be enjoyed in a restaurant, ordered for delivery or customised at home.
Ramsay will create eight signature Doritos Loaded recipes, which will be rolled out to restaurant and hospitality operators in key global markets. Several will also appear in Ramsay’s own restaurants.
The partnership will also extend into Doritos’ relationship with Formula 1, with two bespoke recipes exclusively made for Formula 1 fan zone food trucks. The first of these includes Doritos Loaded Hellfire Chicken Nachos, created by Ramsay using his Hellfire sauce.
“Doritos has always stood for bold flavour and creative expression, and Doritos Loaded takes that to a new culinary level,” said Pol Codina, PepsiCo Food Ventures general manager and senior VP. “Working with chef Ramsay shows how Doritos chips can form the foundation of a genuinely exciting meal with the ingredients you love.
“Through this partnership, we want to inspire both consumers and restaurant partners to take what they see in the Doritos Loaded recipes created by chef Ramsay and make it their own, pushing their creativity further both in professional kitchens and at home.”
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